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Abstract(s)
Actualmente, conhece-se o mundo através das imagens que chegam diariamente a um qualquer cidadão. Com elas visualizam-se realidades que nunca se experimentaram, ficando-se prisioneiro de pré-conceitos, de “uma verdade” criada pela visão de outros. “Same same but different” contrapõe à memória colectiva, consequência da mediatização da guerra do Vietname, a realidade actual, cujos sinais da globalização se fazem notar nas ruas e gentes de Ho Chi Minh. “Same same but different” é um projecto fotográfico que reflecte sobre a homogeneização cultural versus a cultura secular.
As imagens deste projecto são o resultado de várias deambulações pela cidade. Algumas são reveladoras de uma realidade familiar particular, outras mostram situações comuns observáveis por qualquer um.
As imagens são apresentadas sob a forma de instalação fotográfica e são acompanhadas por um ambiente sonoro. A utilização do som acrescenta ao universo visual o sentido auditivo, facultando ao espectador uma experiência íntima como se entrasse num universo novo.
"Os meus primeiros heróis da infância chegaram pela cultura de massas.
Queria crescer americano, comer hot-dog e arrotar coca-cola. Troquei o sabão de
coco pelo shampoo." - “Utopia e barbarie” de Silvio Tendler (n.1950)
Currently the world is known through the images that arrive daily to an individual. Through them is possible to visualize realities that have never been experienced, being a prisoner of preconceptions, "a truth" created by the sight of others. "Same same But different" opposes to the collective memory, a result of media coverage of the Vietnam war, the current reality, where the signs of globalization make themselves noticed in the streets and people of Ho Chi Minh. "Same same But Different" is a photographic project that reflects on the cultural homogenization versus secular culture. The images of this project are the result of many wanderings through the city. Some are indicative of a particular family reality, show other common situations observable by anyone. Images are presented in the form of photographic installation and are accompanied by a sound environment. The use of sound adds to the visual universe the sense of hearing, giving the viewer an intimate experience as if entering a new universe. "My first childhood heroes arrived in the mass culture. I wanted to grow American, eat hot-dog and burp coca-cola. I changed the coconut soap for shampoo." - "Utopia e barbárie" by Silvio Tendler
Currently the world is known through the images that arrive daily to an individual. Through them is possible to visualize realities that have never been experienced, being a prisoner of preconceptions, "a truth" created by the sight of others. "Same same But different" opposes to the collective memory, a result of media coverage of the Vietnam war, the current reality, where the signs of globalization make themselves noticed in the streets and people of Ho Chi Minh. "Same same But Different" is a photographic project that reflects on the cultural homogenization versus secular culture. The images of this project are the result of many wanderings through the city. Some are indicative of a particular family reality, show other common situations observable by anyone. Images are presented in the form of photographic installation and are accompanied by a sound environment. The use of sound adds to the visual universe the sense of hearing, giving the viewer an intimate experience as if entering a new universe. "My first childhood heroes arrived in the mass culture. I wanted to grow American, eat hot-dog and burp coca-cola. I changed the coconut soap for shampoo." - "Utopia e barbárie" by Silvio Tendler
Description
Keywords
Aculturação Globalização Memória visual Sociedade Verdade fotográfica Fotografia documental Aculturation Globalization Visual memory Society Photographic truth Documental photography