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O turismo acessível: análise da oferta nas cidades de Vila do Conde e Póvoa de Varzim
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| 2.64 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Na atualidade, o Turismo é considerado como um fenómeno social com elevada importância, estimulando a mobilidade de milhões de pessoas em todo o mundo. O turismo acessível tem apresentado cada vez mais visibilidade, sendo considerado como um segmento de mercado em ascensão. Para tal, torna-se essencial adaptar infraestruturas, tornando-as completamente acessíveis.
A escolha do tema para a concretização da dissertação nasce, não só pelo interesse pessoal de querer aprofundar os conhecimentos nestas temáticas, mas também pela necessidade de sensibilizar as entidades a valorizar e adaptar os seus edifícios a este segmento de mercado. A componente empírica desta dissertação adota uma abordagem qualitativa com entrevistas a sete entidades, representativas da oferta nos destinos, que lidam diariamente com pessoas portadoras de mobilidade condicionada.
Esta dissertação procura sensibilizar o setor do Turismo para a criação de condições de acessibilidade necessárias e dirigidas a todo o tipo de pessoas. Desta forma, pretende-se aprofundar o conhecimento acerca do Turismo Acessível, bem como avaliar, do lado da oferta, a sensibilização e consciência da importância deste segmento, e averiguar se Vila do Conde e Póvoa de Varzim reúnem todas as condições necessárias para receber esta tipologia de turistas.
Os principais resultados evidenciam que, apesar de o Turismo Acessível ser um segmento de mercado cada vez mais importante para a indústria turística, a oferta existente nas cidades de Vila do Conde e Póvoa de Varzim, ainda não se encontra totalmente consciencializada e adaptada para receber e atender pessoas com mobilidade reduzida.
Nowadays, tourism is considered a social phenomenon with high importance, stimulating the mobility of millions of people around the world. Accessible tourism is becoming increasingly visible and is considered a growing market segment. For this, it is essential to adapt infrastructures, making them fully accessible. The choice of the subject in this research is due not only to the personal interest of wanting to deepen the knowledge on these issues, but also in the need to sensitize entities to enhance and adapt their buildings to this market segment. The empirical component of this dissertation adopts a qualitative approach with the application of interviews to seven entities, representative of the supply in the destinations, who deal on a daily basis with mobility impaired people. This research seeks to raise awareness in the tourism sector for the creation of accessibility conditions necessary and aimed at all types of demand. In this way, it is intended to deepen the knowledge about Accessible Tourism, as well as evaluate, on the supply side, the awareness and consciousness of the importance of this segment and ascertain whether Vila do Conde and Póvoa de Varzim, meet all the necessary conditions to receive this type of tourists. The main results show that, despite Accessible Tourism being an increasingly important market segment for the tourism industry, the existing tourism offer in the cities of Vila do Conde and Póvoa de Varzim, is not yet fully aware and adapted to receive and serve people with reduced mobility.
Nowadays, tourism is considered a social phenomenon with high importance, stimulating the mobility of millions of people around the world. Accessible tourism is becoming increasingly visible and is considered a growing market segment. For this, it is essential to adapt infrastructures, making them fully accessible. The choice of the subject in this research is due not only to the personal interest of wanting to deepen the knowledge on these issues, but also in the need to sensitize entities to enhance and adapt their buildings to this market segment. The empirical component of this dissertation adopts a qualitative approach with the application of interviews to seven entities, representative of the supply in the destinations, who deal on a daily basis with mobility impaired people. This research seeks to raise awareness in the tourism sector for the creation of accessibility conditions necessary and aimed at all types of demand. In this way, it is intended to deepen the knowledge about Accessible Tourism, as well as evaluate, on the supply side, the awareness and consciousness of the importance of this segment and ascertain whether Vila do Conde and Póvoa de Varzim, meet all the necessary conditions to receive this type of tourists. The main results show that, despite Accessible Tourism being an increasingly important market segment for the tourism industry, the existing tourism offer in the cities of Vila do Conde and Póvoa de Varzim, is not yet fully aware and adapted to receive and serve people with reduced mobility.
Description
Dissertação de mestrado
Keywords
Acessibilidade Turismo acessível Mobilidade Vila do Conde Póvoa de Varzim Accessibility Accessible tourism Mobility