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Advisor(s)
Abstract(s)
No ambito do Mestrado em Marketing Digital, elaborei o presente relatório de
estágio com o intuito de descrever as atividades realizadas ao longo de três meses,
correspondendo a 400 horas de estágio curricular. Esta experiência ocorreu na agência
digital Webcomum, com a orientação de Ana Filipa Ferreira, iniciada a 5 de fevereiro de
2024 e encerranda a 12 de abril de 2024.
Durante este periodo, participei na realização de diversas tarefas abrangendo
várias áreas do Marketing Digital, nomeadamente o SEO, Marketing de Conteúdo,
Publicidade Online, Email Marketing e Análise da Concorrencial.
Este estágio permitiu-me interagir com vários setores de atividade, visto que a
Webcomum Lda lida diáriamente com clientes diversificados, de valores distintos,
destacando-se como uma das principais vantagens diferenciadoras do estágio.
No decorrer deste período, para além de ter aplicado os conceito aprendidos
durante o me percurso académico, também adquiri novos conhecimentos, especialmente
prático, com a colaboração com os colegas da equipa da Webcomum e vários clientes que
escolheram a agência para impulsionar o seu negócio.
As part of my Master's Degree in Digital Marketing, I have written this internship report to describe the activities carried out over three months, corresponding to 400 hours of curricular internship. This experience took place at the Webcomum digital agency, under the guidance of Ana Filipa Ferreira, and began on February 5, 2024 and ended on April 12, 2024. During this period, I took part in carrying out various tasks covering several areas of Digital Marketing, namely SEO, Content Marketing, Online Advertising, Email Marketing and Competitor Analysis. This internship allowed me to interact with various sectors of activity, since Webcomum Lda deals with diverse clients of different values on a daily basis, highlighting this as one of the main differentiating advantages of the internship. During this period, as well as applying the concepts learned during my academic career, I also acquired new knowledge, especially practical knowledge, from working with colleagues from the Webcomum team and various clients who chose the agency to boost their business.
As part of my Master's Degree in Digital Marketing, I have written this internship report to describe the activities carried out over three months, corresponding to 400 hours of curricular internship. This experience took place at the Webcomum digital agency, under the guidance of Ana Filipa Ferreira, and began on February 5, 2024 and ended on April 12, 2024. During this period, I took part in carrying out various tasks covering several areas of Digital Marketing, namely SEO, Content Marketing, Online Advertising, Email Marketing and Competitor Analysis. This internship allowed me to interact with various sectors of activity, since Webcomum Lda deals with diverse clients of different values on a daily basis, highlighting this as one of the main differentiating advantages of the internship. During this period, as well as applying the concepts learned during my academic career, I also acquired new knowledge, especially practical knowledge, from working with colleagues from the Webcomum team and various clients who chose the agency to boost their business.
Description
Keywords
SEM Marketing de conteúdo Publicidade online E-mail marketing Análise concorrêncial Content marketing Online advertising Competitive analysis E-mail marketing