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Advisor(s)
Abstract(s)
The rapid advance of business technologies in recent years has made knowledge an
essential and strategic asset that determines the success or failure of an organisation. Access to the
right information in real time and with high selectivity can be a competitive advantage in the business
environment. Business intelligence systems help corporate executives, business managers, and other
operational workers make better and more informed business decisions. This study aimed to assess
the impact of using business intelligence tools on the decision-making process in organisations,
specifically in sales marketing. The methodology applied to realise the study’s objective was the
Vercellis methodology. A set of data available on the sales marketing website SuperDataScience was
used to implement a set of pressing KPIs for the business decision-making process in the area. Using
these data, a complete business intelligence system solution was implemented. A data warehouse
was created using the ETL (extract–transform–load) process, and the data were then explored using
a set of dynamics dashboards with a view of the business metrics. The results showed the use of
business intelligence systems that allow the integration and transformation of data from various
sources stored in data warehouses, where it is possible to implement KPIs and carry out quick,
concise, easy-to-interpret graphical analyses. This paper contributes to a better understanding of the
importance of data-integrated dashboard visualisation for the decision-making process.
Description
Keywords
Business intelligence Decision-support systems KPI Dashboards
Citation
Gonçalves, C.T.; Gonçalves, M.J.A.; Campante, M.I. Developing Integrated Performance Dashboards Visualisations Using Power BI as a Platform. Information 2023, 14, 614. https://doi.org/10.3390/info14110614
Publisher
MDPI