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Publication
Artbook animado com realidade aumentada
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 7.34 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este projeto teve como objetivo explorar como a integração de realidade aumentada pode melhorar a experiência proporcionada por artbooks, fortalecendo a relação entre o leitor e o processo de criação das obras representadas. Para tal, foi desenvolvido um artbook que integrasse elementos digitais de forma complementar, estabelecendo uma ligação conceptual entre meio artístico, a animação, e os elementos multimédia sobrepostos digitalmente, animados.
O processo adotado não visou substituir o objeto físico nem fragmentar o seu conteúdo em camadas distintas, mas ampliar as possibilidades de apresentação do processo criativo através de uma articulação clara e complementar com o meio digital.
Foi elaborado um inquérito para comparar a experiência de leitura do artbook no seu formato convencional e aumentado, avaliando o potencial da realidade aumentada aplicada estes objetos editoriais. Os resultados evidenciam vantagens e desvantagens, a integração de realidade aumentada proporcionou uma experiência mais envolvente e inovadora, mas implicou algumas limitações de usabilidade.
This project explores how the integration of augmented reality can enhance the experience provided by artbooks, strengthening the relationship between the reader and the creative process of the works represented. To this end, an artbook was developed that incorporated digital elements in a complementary way, establishing a conceptual link between the artistic medium, animation, and digitally overlaid multimedia elements that were animated. The approach adopted didn’t aim to replace the physical object or fragment its content into separate layers, but rather to expand the possibilities for presenting the creative process through a clear and complementary integration with the digital medium. A survey was conducted to compare the reading experience of the artbook in its conventional and augmented formats, assessing the potential of augmented reality applied to these editorial objects. The results highlight both advantages and disadvantages, the integration of augmented reality provided a more engaging and innovative experience but involved some usability limitations.
This project explores how the integration of augmented reality can enhance the experience provided by artbooks, strengthening the relationship between the reader and the creative process of the works represented. To this end, an artbook was developed that incorporated digital elements in a complementary way, establishing a conceptual link between the artistic medium, animation, and digitally overlaid multimedia elements that were animated. The approach adopted didn’t aim to replace the physical object or fragment its content into separate layers, but rather to expand the possibilities for presenting the creative process through a clear and complementary integration with the digital medium. A survey was conducted to compare the reading experience of the artbook in its conventional and augmented formats, assessing the potential of augmented reality applied to these editorial objects. The results highlight both advantages and disadvantages, the integration of augmented reality provided a more engaging and innovative experience but involved some usability limitations.
Description
Trabalho de projeto
Keywords
Artbook Realidade aumentada Design editorial Design gráfico Augmented reality Editorial design Graphic design