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Advisor(s)
Abstract(s)
A presente dissertação surge com o objetivo de estudar e analisar uma vertente
ainda pouco desenvolvida na área do design, denominado Design Emocional. O seu
principal objetivo prende—se com a necessidade de melhor compreender esta vertente e
perceber a sua importância no quotidiano, não só dos consumidores, mas também dos
designers.
Este trabalho divide—se em duas partes essenciais, nomeadamente o
enquadramento teórico constituído pela análise de alguns conceitos como design,
produto e design emocional e na categorização de objetos de fabrico industrial e a
respetiva analise, usando para tal os resultados do enquadramento teórico as varias
abordagens sobre Design Emocional.
Efetuaram—se pesquisas qualitativas dos trabalhos dos autores Patrick Jordan,
Pieter Desmet e Donald Norman e ainda Bernard Lõbach, bem como o comparativo das
suas teorias e metodologia sobre o Design Emocional. Em seguida,
realiza—se uma análise
sobre o contributo do Design Emocional perante o Design Sustentável e o seu
enquadramento na atualidade.
Daqui resulta o destaque da importância do Design Emocional na conceção dos
produtos, por forma a promover emoções no utilizador, e ainda que variem, podem levar
a maior apego por parte do utilizador pelo produto/ marca. Resultou ainda numa reflexão
sobre a real importância na longevidade dos produtos na contribuição de maior
sustentabilidade, diminuindo o consumo desenfreado, excessivo. Este trabalho tem o
objetivo de contribuir para uma pratica de projeto em Design de Produto com
enquadramento de Design Emocional e, consequentemente, esperemos, produtos mais
sustentáveis: Design Emocional de Produto.
This dissertation aims to study and analyse an underdeveloped area in the field of design, designated Emotional Design. The main objective is related with the need to better understand this aspect and realize its importance in the daily lives of each one, not only of consumers, but also of designers. This work is divided into two essential parts, namely the theoretical framework constituted by the analysis of some concepts such as design, product, and emotional design and the categorization of industrially manufactured objects and the respective analysis, using the results of the theoretical framework on the various approaches to Emotional Design. Qualitative research was carried out on the work of authors Patrick Jordan, Pieter Desmet and Donald Norman and Bernard Lõbach, as well as a comparison of their theories and methodology on Emotional Design. Next, there was an analysis of the contribution of Emotional Design to Sustainable Design and its framing today. Hence the emphasis on the importance of Emotional Design in the design of products, to promote emotions in the user, and even if these vary, they can lead to greater attachment by the user to the product/brand. It also resulted in a reflection on the real importance of the longevity of products in contributing to greater sustainability, reducing unbridled and excessive consumption. This work aims to contribute to a design practice in Product Design within the framework of Emotional Design and, consequently, hopefully, more sustainable products: Emotional Product Design.
This dissertation aims to study and analyse an underdeveloped area in the field of design, designated Emotional Design. The main objective is related with the need to better understand this aspect and realize its importance in the daily lives of each one, not only of consumers, but also of designers. This work is divided into two essential parts, namely the theoretical framework constituted by the analysis of some concepts such as design, product, and emotional design and the categorization of industrially manufactured objects and the respective analysis, using the results of the theoretical framework on the various approaches to Emotional Design. Qualitative research was carried out on the work of authors Patrick Jordan, Pieter Desmet and Donald Norman and Bernard Lõbach, as well as a comparison of their theories and methodology on Emotional Design. Next, there was an analysis of the contribution of Emotional Design to Sustainable Design and its framing today. Hence the emphasis on the importance of Emotional Design in the design of products, to promote emotions in the user, and even if these vary, they can lead to greater attachment by the user to the product/brand. It also resulted in a reflection on the real importance of the longevity of products in contributing to greater sustainability, reducing unbridled and excessive consumption. This work aims to contribute to a design practice in Product Design within the framework of Emotional Design and, consequently, hopefully, more sustainable products: Emotional Product Design.
Description
Keywords
Design Design emocional Design emocional de produto Emotional design Emotional design Emotional product design