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Advisor(s)
Abstract(s)
Este relatório de estágio foi elaborado como conclusão do Mestrado em Marketing
Digital, realizado no Instituto Superior de Contabilidade e Administração do Porto. O
seu objectivo é apresentar, de forma detalhada, as atividades desenvolvidas durante o
estágio curricular realizado na empresa JJS Stand. Este estágio teve início a 4 de
novembro de 2024 e terminou no dia 2 de maio de 2025, com um total de 720 horas.
Este relatório engloba uma parte teórica sobre as tarefas realizadas durante o período de
estágio, como a elaboração de campanhas de email marketing, artigos de SEO e
elaboração de posts para as redes sociais, bem como a descrição das mesmas.
Este estágio, para além de ter contribuído muito para o desenvolvimento das minhas
aptidões profissionais, teve um grande impacto no meu crescimento enquanto ser
humano.
This internship report was prepared as the final requirement for the Master's Degree in Digital Marketing, undertaken at the Instituto Superior de Contabilidade e Administração do Porto. Its purpose is to present, in detail, the activities carried out during the curricular internship at the company JJS Stand. This internship began on November 4, 2024, and ended on May 2, 2025, with a total duration of 720 hours. The report includes a theoretical component related to the tasks performed during the internship period, such as the development of email marketing campaigns, SEO articles, and the creation of social media posts, as well as their respective descriptions. In addition to significantly contributing to the development of my professional skills, this internship had a profound impact on my personal growth.
This internship report was prepared as the final requirement for the Master's Degree in Digital Marketing, undertaken at the Instituto Superior de Contabilidade e Administração do Porto. Its purpose is to present, in detail, the activities carried out during the curricular internship at the company JJS Stand. This internship began on November 4, 2024, and ended on May 2, 2025, with a total duration of 720 hours. The report includes a theoretical component related to the tasks performed during the internship period, such as the development of email marketing campaigns, SEO articles, and the creation of social media posts, as well as their respective descriptions. In addition to significantly contributing to the development of my professional skills, this internship had a profound impact on my personal growth.
Description
Keywords
Marketing digital Email marketing SEO Redes sociais Digital marketing Social media