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Estratégias de sustentabilidade na hotelaria: o caso do Porto Palácio Hotel
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O presente trabalho analisa a adoção de estratégias de sustentabilidade na hotelaria, tendo como base o estudo de caso do Porto Palácio Hotel by The Editory. Este trabalho aborda a crescente importância da sustentabilidade como fator estratégico no setor hoteleiro, nomeadamente na integração das dimensões económica, ambiental e social na gestão das unidades hoteleiras. Utiliza uma metodologia qualitativa, baseada na observação direta, realização de entrevistas durante o estágio curricular e na revisão de literatura, de modo a analisar as práticas sustentáveis implementadas nos diferentes departamentos do hotel.
São identificadas as principais estratégias adotadas, os desafios associados à sua implementação e a importância da articulação entre equipas para garantir a eficácia das políticas sustentáveis. Os resultados permitem compreender o contributo da sustentabilidade para a eficiência operacional, a valorização da marca e o reforço da competitividade em contexto hoteleiro.
This study analyses the adoption of sustainability strategies in the hospitality industry, based on a case study of Porto Palácio Hotel by The Editory. The study addresses the growing importance of sustainability as a strategic factor within the hotel sector, particularly regarding the integration of economic, environmental, and social dimensions into hotel management. A qualitative methodology was adopted, based on direct observation, interviews conducted during the curricular internship, and a literature review, to analyze the sustainable practices implemented across the different departments of the hotel. The main strategies adopted, the challenges associated with their implementation and the importance of coordination between teams to ensure the effectiveness of sustainable policies are identified. The results contribute to a better understanding of the role of sustainability in enhancing operational efficiency, strengthening brand value, and improving competitiveness within the hospitality industry.
This study analyses the adoption of sustainability strategies in the hospitality industry, based on a case study of Porto Palácio Hotel by The Editory. The study addresses the growing importance of sustainability as a strategic factor within the hotel sector, particularly regarding the integration of economic, environmental, and social dimensions into hotel management. A qualitative methodology was adopted, based on direct observation, interviews conducted during the curricular internship, and a literature review, to analyze the sustainable practices implemented across the different departments of the hotel. The main strategies adopted, the challenges associated with their implementation and the importance of coordination between teams to ensure the effectiveness of sustainable policies are identified. The results contribute to a better understanding of the role of sustainability in enhancing operational efficiency, strengthening brand value, and improving competitiveness within the hospitality industry.
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Relatório de estágio
Palavras-chave
Estratégias sustentáveis Hotelaria Porto Palácio Hotel Sustentabilidade Sustainable strategies Hospitality Sustainability