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A sustentabilidade tem assumido uma importância crescente na gestão das organizações
desportivas, refletindo a necessidade de integrar preocupações económicas, sociais e
ambientais nas estratégias organizacionais. Neste contexto, o presente estudo teve como
objetivo analisar de que forma a sustentabilidade é integrada nas práticas de gestão e
comunicação institucional de oito clubes de futebol europeus: Futebol Clube do Porto,
Sport Lisboa e Benfica, Sporting Clube de Portugal, Real Madrid Club de Fútbol, Futbol
Club Barcelona, Manchester City Football Club, Liverpool Football Club e Tottenham
Hotspur Football Club, através da análise comparativa dos respetivos relatórios de
sustentabilidade. A investigação adotou uma abordagem qualitativa baseada na análise de
conteúdo dos relatórios de sustentabilidade e documentos institucionais disponibilizados
publicamente pelos clubes selecionados. A análise incidiu sobre as dimensões económica,
social e ambiental da sustentabilidade, bem como sobre a utilização de indicadores de
desempenho, o alinhamento com frameworks internacionais e o grau de integração
estratégica da sustentabilidade. Os resultados evidenciaram diferenças significativas entre
os clubes analisados relativamente ao grau de maturidade sustentável. De forma geral,
verificou-se que a dimensão social apresenta os níveis de desenvolvimento mais elevados,
refletindo o forte envolvimento dos clubes com as comunidades e os seus stakeholders.
Em contraste, as dimensões económica e ambiental revelaram maior heterogeneidade,
sobretudo ao nível da definição de metas, da utilização de indicadores de desempenho e
da monitorização dos resultados. A análise permitiu ainda identificar diferentes níveis de
maturidade sustentável, verificando-se que os clubes da liga inglesa apresentam
abordagens mais estruturadas e integradas da sustentabilidade, enquanto os clubes
portugueses evidenciam níveis de desenvolvimento mais moderados. Conclui-se que a
sustentabilidade ocupa um papel cada vez mais relevante na gestão das organizações
desportivas, embora persistam diferenças significativas na forma como é planeada,
implementada e comunicada. Os resultados reforçam a importância dos relatórios de
sustentabilidade enquanto instrumentos de transparência, prestação de contas e apoio à
gestão sustentável no setor desportivo.
Sustainability has become an increasingly important element in the management of sports organizations, reflecting the need to integrate economic, social, and environmental concerns into organizational strategies. In this context, the present study aimed to analyse how sustainability is integrated into the management and institutional communication practices of eight European football clubs: Futebol Clube do Porto, Sport Lisboa e Benfica, Sporting Clube de Portugal, Real Madrid Club de Fútbol, Futbol Club Barcelona, Manchester City Football Club, Liverpool Football Club, and Tottenham Hotspur Football Club, through a comparative analysis of their sustainability reports.The research adopted a qualitative approach based on content analysis of sustainability reports and institutional documents publicly disclosed by the selected clubs. The analysis focused on the economic, social, and environmental dimensions of sustainability, as well as on the use of key performance indicators, alignment with international frameworks, and the degree of strategic integration of sustainability.The results revealed significant differences among the clubs regarding their level of sustainability maturity. Overall, the social dimension showed the highest levels of development, reflecting the strong engagement of clubs with their communities and stakeholders. In contrast, the economic and environmental dimensions displayed greater heterogeneity, particularly in terms of target setting, the use of performance indicators, and the monitoring of outcomes. The analysis also identified different levels of sustainability maturity, with English clubs generally demonstrating more structured and integrated sustainability approaches, while portuguese clubs exhibited more moderate levels of development.The study concludes that sustainability plays an increasingly important role in the management of sports organizations, although significant differences remain in the way it is planned, implemented, and communicated. The findings highlight the importance of sustainability reports as instruments of transparency, accountability, and support for sustainable management within the sports sector.
Sustainability has become an increasingly important element in the management of sports organizations, reflecting the need to integrate economic, social, and environmental concerns into organizational strategies. In this context, the present study aimed to analyse how sustainability is integrated into the management and institutional communication practices of eight European football clubs: Futebol Clube do Porto, Sport Lisboa e Benfica, Sporting Clube de Portugal, Real Madrid Club de Fútbol, Futbol Club Barcelona, Manchester City Football Club, Liverpool Football Club, and Tottenham Hotspur Football Club, through a comparative analysis of their sustainability reports.The research adopted a qualitative approach based on content analysis of sustainability reports and institutional documents publicly disclosed by the selected clubs. The analysis focused on the economic, social, and environmental dimensions of sustainability, as well as on the use of key performance indicators, alignment with international frameworks, and the degree of strategic integration of sustainability.The results revealed significant differences among the clubs regarding their level of sustainability maturity. Overall, the social dimension showed the highest levels of development, reflecting the strong engagement of clubs with their communities and stakeholders. In contrast, the economic and environmental dimensions displayed greater heterogeneity, particularly in terms of target setting, the use of performance indicators, and the monitoring of outcomes. The analysis also identified different levels of sustainability maturity, with English clubs generally demonstrating more structured and integrated sustainability approaches, while portuguese clubs exhibited more moderate levels of development.The study concludes that sustainability plays an increasingly important role in the management of sports organizations, although significant differences remain in the way it is planned, implemented, and communicated. The findings highlight the importance of sustainability reports as instruments of transparency, accountability, and support for sustainable management within the sports sector.
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Sustentabilidade no Desporto Gestão Sustentável Triple Bottom Line Organizações Desportivas Princípios da Sustentabilidade Responsabilidade Social no Desporto Sustainability in Sport