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Abstract(s)
Atualmente, graças à Quarta Revolução Industrial, o mundo assistiu a várias alterações ao nível tecnológico, que se refletiram na forma como a sociedade deve atuar, nomeadamente as organizações do setor do Turismo e Hotelaria. Assim, as organizações deste setor enfrentaram desafios, quer ao nível das competências dos seus profissionais, quer ao nível dos produtos/serviços oferecidos.
O estudo desenvolvido tem como objetivo principal apresentar as alterações ao nível das competências atuais necessárias ao setor do Turismo e Hotelaria. Deste modo, pretende-se perceber de que forma se alterou o paradigma dos sistemas de ensino das instituições de Turismo e Hotelaria. Os objetivos específicos pretendem caracterizar as estratégias e os desafios técnicos e relacionais que as organizações enfrentam nesta nova Era.
Neste estudo foi adotada a metodologia qualitativa, através da realização de entrevistas semi-estruturadas, a doze profissionais de unidades hoteleiras do Grande Porto. Os dados das entrevistas foram tratados à luz dos princípios da Grounded Theory. Os resultados do estudo indiciam que esta Era Digital trouxe mudanças nas competências necessárias aos profissionais que atuam neste setor. Para além de competências técnicas, necessárias ao desempenho de cada função, as competências pessoais e interpessoais são cada vez mais importantes. Estas constituem valor acrescentado face à tecnologia e assim diferenciam as unidades hoteleiras entre si.
Por fim, são apresentadas algumas sugestões para futuras investigações no âmbito deste tema.
Currently, due to the Fourth Industrial Revolution, the world has witnessed several changes at the technological level, which have been reflected in the way a society should operate, namely organizations in the Tourism and Hospitality sector. Thus, these organizations faced challenges, both in terms of their professionals’ skills and in terms of the products / services offered. The main objective of this study is to present changes in the required competencies’ level by the Tourism and Hospitality sector. In this way, it intends to understand how the paradigm of the education systems of Tourism and Hospitality institutions changed. The specific objectives are intended to characterize the goals and technical and relational challenges that organizations face in this new Era. In this study, the qualitative methodology was assumed, through the realization of a semi-structured interviews to twelve professionals of hotels in Grande Porto. The source data were in the light of the Grounded Theory principles. The results of the study indicate that this Digital Era brought changes in the skills needed by professionals in this sector. In addition to the necessary technical skills to performance each function, personal and interpersonal skills are becoming increasingly important. These skills compared to technology added value that could differentiate the hotel units from each other. Finally, there are some suggestions for future research regarding this topic.
Currently, due to the Fourth Industrial Revolution, the world has witnessed several changes at the technological level, which have been reflected in the way a society should operate, namely organizations in the Tourism and Hospitality sector. Thus, these organizations faced challenges, both in terms of their professionals’ skills and in terms of the products / services offered. The main objective of this study is to present changes in the required competencies’ level by the Tourism and Hospitality sector. In this way, it intends to understand how the paradigm of the education systems of Tourism and Hospitality institutions changed. The specific objectives are intended to characterize the goals and technical and relational challenges that organizations face in this new Era. In this study, the qualitative methodology was assumed, through the realization of a semi-structured interviews to twelve professionals of hotels in Grande Porto. The source data were in the light of the Grounded Theory principles. The results of the study indicate that this Digital Era brought changes in the skills needed by professionals in this sector. In addition to the necessary technical skills to performance each function, personal and interpersonal skills are becoming increasingly important. These skills compared to technology added value that could differentiate the hotel units from each other. Finally, there are some suggestions for future research regarding this topic.
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Keywords
Indústria 4.0 Recursos humanos Competências Turismo Hotelaria Digitalização Personalização Industry 4.0 Human resources Digitalization Skills Tourism Customization Hospitality