| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 6.38 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O e-commerce veio alterar a forma como fazemos as nossas compras, o que se acentuou ainda mais com a pandemia de Covid-19, onde esta foi, durante algum tempo, a única forma de acedermos a determinados produtos. Nos dias que correm, poucas serão as marcas que não tenham já apostado no formato online para a venda dos seus produtos e/ou serviços, uma vez que este é um canal em crescimento e que poderá vir a representar uma parte substancial das vendas.
O presente relatório visa explorar aquilo que foi o projeto de e-commerce da empresa Amorim Cork Composites, numa primeira adaptação para o modelo B2C, por meio da implementação de uma loja na plataforma Amazon Estados Unidos. O objetivo principal consistiu em estabelecer uma presença online eficaz e otimizar o ranqueamento dos produtos da marca Go4Cork nas pesquisas da Amazon, desenvolvendo diversas técnicas de marketing digital, tanto orgânicas quanto pagas.
Ao longo do relatório são apresentadas as atividades desenvolvidas ao longo dos nove meses decorrentes do estágio profissional realizado na empresa, o que permitiu um contacto e aprendizagem mais focada e direta, uma vez que as tarefas eram também executadas por mim. Esta particularidade permitiu-me ver o projeto de um prisma muito mais pessoal, acompanhando de perto os resultados, positivos e negativos, ao longo do tempo.
Neste projeto são ainda detalhadas as características deste mercado, apoiadas pela revisão da literatura, que visa sustentar grande parte das atividades postas em prática, bem como toda a estratégia de expansão geográfica da marca.
Este projeto pretende assim demonstrar o impacto positivo da combinação de técnicas de marketing digital gratuitas e pagas na otimização do ranqueamento de produtos num ambiente de e-commerce como a Amazon.
E-commerce has changed the way we do our shopping, which has become even more pronounced with the Covid-19 pandemic, where it was, for some time, the only way to access certain products. These days, there are few brands that haven't already invested in the online format for selling their products and/or services, as this is a growing channel that could represent a substantial part of sales. The purpose of this report is to explore Amorim Cork Composites' e-commerce project, in an initial adaptation to the B2C model, by implementing a store on the Amazon United States platform. The main objective was to establish an effective online presence and optimize the ranking of Go4Cork brand products in Amazon searches, developing various digital marketing techniques, both organic and paid. The report presents the activities carried out over the nine months of the professional internship at the company, which allowed for more focused and direct contact and learning, since I was also responsible for the tasks. This allowed me to see the project from a much more personal perspective, closely monitoring the results, both positive and negative, over time. This project also details the characteristics of this market, supported by a literature review, which aims to support most of the activities put into practice, as well as the brand's entire geographical expansion strategy. This project aims to demonstrate the positive impact of combining free and paid digital marketing techniques to optimize product rankings in an e-commerce environment such as Amazon.
E-commerce has changed the way we do our shopping, which has become even more pronounced with the Covid-19 pandemic, where it was, for some time, the only way to access certain products. These days, there are few brands that haven't already invested in the online format for selling their products and/or services, as this is a growing channel that could represent a substantial part of sales. The purpose of this report is to explore Amorim Cork Composites' e-commerce project, in an initial adaptation to the B2C model, by implementing a store on the Amazon United States platform. The main objective was to establish an effective online presence and optimize the ranking of Go4Cork brand products in Amazon searches, developing various digital marketing techniques, both organic and paid. The report presents the activities carried out over the nine months of the professional internship at the company, which allowed for more focused and direct contact and learning, since I was also responsible for the tasks. This allowed me to see the project from a much more personal perspective, closely monitoring the results, both positive and negative, over time. This project also details the characteristics of this market, supported by a literature review, which aims to support most of the activities put into practice, as well as the brand's entire geographical expansion strategy. This project aims to demonstrate the positive impact of combining free and paid digital marketing techniques to optimize product rankings in an e-commerce environment such as Amazon.
Description
Keywords
E-commerce Amazon Marketing digital SEO Redes Sociais Marketplace Digital marketing Social media