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Authors
Advisor(s)
Abstract(s)
O estágio curricular realizado ao abrigo do programa Erasmus Plus, na "lHeart Studios” foi
o principal foco deste trabalho. A lHeart é uma empresa de e-commerce com sede em
Amesterdão (Países Baixos) e em Hong Kong, daí o trabalho fotográfico realizado ter sido
orientado para a fotografia realizada em contexto de estúdio. Este documento conta então com
uma descrição de todos os trabalhos e projetos realizados durante o estágio, bem como do meu
enquadramento nos objetivos da empresa.
A investigação teórica presente no capítulo dois, reflete sobre a imagem técnica, o e-commerce enquanto conceito e, por fim, a relevância do detalhe na fotografia de e-commerce.
Esta investigação articulou a análise de diversos autores e obras, através da comparação e
interpolação entre conceitos e exemplos Visuais. A sustentação teórica foi muito importante para
conhecer melhor o contexto em que estava inserida em estágio, melhorando também a
abordagem a nível prático na empresa.
Por fim, como forma de conclusão do estágio realizei um projeto autoral a pedido do meu
orientador na empresa, cujas fases e resultados estão descritos no último capítulo deste relatório.
Este estágio permitiu-me, entre outras coisas, conhecer metodologias de trabalho dentro
de um estúdio profissional num contexto altamente competitivo, especialmente no que se refere
à fotografia de produto, um dos sectores mais importantes desta empresa.
The curricular internship carried out under the Erasmus Plus program at 'IHeart Studios' was the focus of this work. lHeart is an e-commerce company based in Amsterdam (Netherlands) and Hong Kong, so the photographic work carried out was oriented towards studio photography. This document contains a description of all the work and projects carried out during the internship, as well as how I fit into the company's objectives. The theoretical research in chapter two reflects on the technical image, e-commerce as a concept and, finally, the importance of detail in e-commerce photography. This research articulated the analysis of various authors and works, through comparison and interpolation between concepts and visual examples. The theoretical underpinning was very important for gaining a better understanding of the context in which I was working as an intern, while also improving my practical approach in the company. Finally, as a way of concluding the internship, l carried out an authorial project at the request of my supervisor at the company, the phases and results of which are described in the last chapter of this report. This internship allowed me, among other things, to learn about working methodologies within a professional studio in a highly competitive context, especially regarding product photography, one of the company's most important sectors.
The curricular internship carried out under the Erasmus Plus program at 'IHeart Studios' was the focus of this work. lHeart is an e-commerce company based in Amsterdam (Netherlands) and Hong Kong, so the photographic work carried out was oriented towards studio photography. This document contains a description of all the work and projects carried out during the internship, as well as how I fit into the company's objectives. The theoretical research in chapter two reflects on the technical image, e-commerce as a concept and, finally, the importance of detail in e-commerce photography. This research articulated the analysis of various authors and works, through comparison and interpolation between concepts and visual examples. The theoretical underpinning was very important for gaining a better understanding of the context in which I was working as an intern, while also improving my practical approach in the company. Finally, as a way of concluding the internship, l carried out an authorial project at the request of my supervisor at the company, the phases and results of which are described in the last chapter of this report. This internship allowed me, among other things, to learn about working methodologies within a professional studio in a highly competitive context, especially regarding product photography, one of the company's most important sectors.
Description
Relatório de estágio
Keywords
E-commerce Fotografia Produto Estúdio Photography Product Studio