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Publication
Implementação de estratégias de marketing digital na barbearia Barbershop 19
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| 10.75 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este projeto trata da aplicação de estratégias de marketing digital na Barbershop 19, uma
barbearia situada no Porto, visando aprimorar a sua presença no mundo digital, atrair
novos clientes e fortalecer a fidelidade dos que já são clientes. Devido à importância cada
vez maior do marketing digital no segmento de serviços pessoais, esta pesquisa investiga
como os recursos digitais, tais como as redes sociais, um website bem otimizado, um blog
e a produção de conteúdos pertinentes, podem impactar o comportamento do cliente e o
processo de tomada de decisão de compra.
A metodologia adotada foi de caráter prático, centrada na análise e gestão de conteúdos
digitais e na implementação de estratégias de SEO (Search Engine Optimization) e SEA
(Search Engine Advertising). Por meio dessas estratégias, procura-se aprimorar a
presença online da barbearia, incrementar o tráfego orgânico e pago, além de aprimorar a
interação com o público-alvo. A análise SWOT evidenciou os pontos fortes da barbearia,
como a excelência dos serviços e a fidelidade dos clientes, além de algumas fraquezas,
como a restrição do espaço físico e a necessidade de um número reduzido de
colaboradores. Também foram identificadas possibilidades de crescimento digital, como
a venda de produtos pela internet, além de riscos como a intensificação da competição no
setor.
Os resultados desta pesquisa indicam que uma presença online bem planeada e eficiente
tem um impacto considerável no desenvolvimento da barbearia. Ao utilizar as
plataformas digitais de maneira eficiente, podemos aumentar a visibilidade, atrair novos
consumidores e intensificar a interação com a marca. Além disso, a barbearia deve
implementar estratégias de marketing de conteúdo e otimização motores de pesquisa, pois
somente dessa maneira consegue se sobressair num mercado concorrido.
Finalmente, esta pesquisa destaca o efeito benéfico das táticas de marketing digital no
desenvolvimento e no triunfo de pequenas e médias empresas do ramo de serviços. Assim,
a digitalização mostrou-se crucial para assegurar a sustentabilidade e expansão do
negócio a longo prazo.
This project focuses on the application of digital marketing strategies at Barbershop 19, a barbershop located in Porto, aiming to enhance its digital presence, attract new clients, and strengthen customer loyalty. Given the increasing importance of digital marketing in the personal services sector, this research investigates how digital resources such as social media, a well-optimized website, a blog, and the production of relevant content can impact customer behavior and the purchasing decision-making process. The adopted methodology was practical in nature, focusing on the analysis and management of digital content and the implementation of SEO (Search Engine Optimization) and SEA (Search Engine Advertising) strategies. Through these strategies, the aim is to enhance the barbershop’s online presence, increase both organic and paid traffic, and improve interaction with the target audience. The SWOT analysis highlighted the barbershop’s strengths, such as excellent service and customer loyalty, as well as some weaknesses, such as limited physical space and the need for a small number of employees. Opportunities for digital growth, such as online product sales, were also identified, along with risks like increasing competition in the sector. The results of this research indicate that a well-planned and efficient online presence has a considerable impact on the barbershop's development. By effectively using digital platforms, it is possible to increase visibility, attract new customers, and intensify brand engagement. Furthermore, the barbershop must implement content marketing strategies and search engine optimization to stand out in a competitive market. Finally, this research highlights the beneficial effect of digital marketing tactics on the development and success of small and medium-sized enterprises in the services sector. Thus, digitalization has proven crucial to ensuring the long-term sustainability and growth of the business.
This project focuses on the application of digital marketing strategies at Barbershop 19, a barbershop located in Porto, aiming to enhance its digital presence, attract new clients, and strengthen customer loyalty. Given the increasing importance of digital marketing in the personal services sector, this research investigates how digital resources such as social media, a well-optimized website, a blog, and the production of relevant content can impact customer behavior and the purchasing decision-making process. The adopted methodology was practical in nature, focusing on the analysis and management of digital content and the implementation of SEO (Search Engine Optimization) and SEA (Search Engine Advertising) strategies. Through these strategies, the aim is to enhance the barbershop’s online presence, increase both organic and paid traffic, and improve interaction with the target audience. The SWOT analysis highlighted the barbershop’s strengths, such as excellent service and customer loyalty, as well as some weaknesses, such as limited physical space and the need for a small number of employees. Opportunities for digital growth, such as online product sales, were also identified, along with risks like increasing competition in the sector. The results of this research indicate that a well-planned and efficient online presence has a considerable impact on the barbershop's development. By effectively using digital platforms, it is possible to increase visibility, attract new customers, and intensify brand engagement. Furthermore, the barbershop must implement content marketing strategies and search engine optimization to stand out in a competitive market. Finally, this research highlights the beneficial effect of digital marketing tactics on the development and success of small and medium-sized enterprises in the services sector. Thus, digitalization has proven crucial to ensuring the long-term sustainability and growth of the business.
Description
Keywords
Marketing digital Barbearia Marketing de conteúdo CTA Digital marketing Barbershop Content marketing