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Trust and Reputation Modelling for Tourism Recommendations Supported by Crowdsourcing

dc.contributor.authorLeal, Fátima
dc.contributor.authorMalheiro, Benedita
dc.contributor.authorBurguillo, Juan Carlos
dc.date.accessioned2018-04-18T09:14:09Z
dc.date.available2018-04-18T09:14:09Z
dc.date.issued2018
dc.date.updated2018-03-25T19:28:56Z
dc.description.abstractTourism crowdsourcing platforms have a profound influence on the tourist behaviour particularly in terms of travel planning. Not only they hold the opinions shared by other tourists concerning tourism resources, but, with the help of recommendation engines, are the pillar of personalised resource recommendation. However, since prospective tourists are unaware of the trustworthiness or reputation of crowd publishers, they are in fact taking a leap of faith when then rely on the crowd wisdom. In this paper, we argue that modelling publisher Trust & Reputation improves the quality of the tourism recommendations supported by crowdsourced information. Therefore, we present a tourism recommendation system which integrates: (i) user profiling using the multi-criteria ratings; (ii) k-Nearest Neighbours (k-NN) prediction of the user ratings; (iii) Trust & Reputation modelling; and (iv) incremental model update, i.e., providing near real-time recommendations. In terms of contributions, this paper provides two different Trust & Reputation approaches: (i) general reputation employing the pairwise trust values using all users; and (ii) neighbour-based reputation employing the pairwise trust values of the common neighbours. The proposed method was experimented using crowdsourced datasets from Expedia and TripAdvisor platforms.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/978-3-319-77703-0_81pt_PT
dc.identifier.isbn978-3-319-77702-3
dc.identifier.urihttp://hdl.handle.net/10400.22/11378
dc.language.isoengpt_PT
dc.publisherSpringer International Publishingpt_PT
dc.subjectCrowdsourcingpt_PT
dc.subjectTrust & Reputationpt_PT
dc.subjectRating Predictionpt_PT
dc.subjectTourismpt_PT
dc.titleTrust and Reputation Modelling for Tourism Recommendations Supported by Crowdsourcingpt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.titleTrends and Advances in Information Systems and Technologiespt_PT
person.familyNameBENEDITA CAMPOS NEVES MALHEIRO
person.givenNameMARIA
person.identifier.ciencia-id7A15-08FC-4430
person.identifier.orcid0000-0001-9083-4292
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublicationbabd4fda-654a-4b59-952d-6113eebbb308
relation.isAuthorOfPublication.latestForDiscoverybabd4fda-654a-4b59-952d-6113eebbb308

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