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Abstract(s)
A sustentabilidade (ambiental, social ou económica) tornou-se uma temática, cada vez mais, presente no nosso quotidiano. Esta problemática tem vindo a mobilizar a sociedade e as organizações a optarem por comportamentos mais sustentáveis, ecológicos, justos e transparentes.
O comércio eletrónico (CE) vivenciou, no último ano, um crescimento exponencial e tornou-se numa atividade que impacta a sustentabilidade ambiental, económica e social.
Na presente dissertação com recurso a uma abordagem metodológica de estudo de caso pretendeu-se identificar e compreender os possíveis impactos do CE para a sustentabilidade. Por este motivo, foi crucial compreender os fundamentos teóricos da sustentabilidade, assim como, a sua relação com o comércio eletrónico.
A presente dissertação através de uma abordagem metodológica de estudo de caso analisou os impactos do comércio eletrónico na sustentabilidade social, económica e ambiental, tendo em conta, a realidade da empresa multinacional em estudo.
Conclui-se que os impactos do comércio eletrónico na sustentabilidade podem ser positivos, mas também negativos tanto para o ambiente, como para a sociedade e para a economia e que os mesmos estão relacionados com várias dimensões que são interdependentes. As empresas têm um interesse próprio em alcançar o desenvolvimento sustentável, como é confirmado pela empresa estudo, pois podem moldar, orientar e relatar as suas estratégias, objetivos e atividades capitalizando em vários benefícios. Por outro lado, os e-shoppers estão mais conscientes para a sustentabilidade demonstrando ser exigentes em questões como os transportes (oferta de opções de entrega mais amigas do ambiente) e embalagem (soluções de packaging sustentável). Os impactos do comércio eletrónico para a sustentabilidade serão mais positivos quanto mais empenhadas as empresas estiverem, com planos, objetivos e métricas definidas.
Sustainability (environmental, social or economic) has become an increasingly present theme in our daily lives. This issue has been mobilising society and organisations to opt for more sustainable, ecological, fair and transparent behaviours. E-commerce (EC) has experienced an exponential growth in the last year and has become an activity that impacts environmental, economic and social sustainability. In this dissertation, using a case study methodological approach, the aim was to identify and understand the possible impacts of EC on sustainability. For this reason, it was crucial to understand the theoretical foundations of sustainability, as well as, its relationship with e-commerce. This dissertation, through a case study methodological approach, analysed the impacts of e-commerce on social, economic and environmental sustainability, taking into account the reality of the multinational company under study. It is concluded that the impacts of e-commerce on sustainability can be positive, but also negative both for the environment, society and the economy and that they are related to several dimensions that are interdependent. Companies have a self-interest in achieving sustainable development, as confirmed by the company study, as they can shape, guide and report on their strategies, goals and activities capitalising on various benefits. On the other hand, e-shoppers are more sustainability-conscious and demanding on issues such as transport (offering more environmentally-friendly delivery options) and packaging (sustainable packaging solutions). The impacts of e-commerce on sustainability will be more positive the more committed companies are, with defined plans, goals and metrics.
Sustainability (environmental, social or economic) has become an increasingly present theme in our daily lives. This issue has been mobilising society and organisations to opt for more sustainable, ecological, fair and transparent behaviours. E-commerce (EC) has experienced an exponential growth in the last year and has become an activity that impacts environmental, economic and social sustainability. In this dissertation, using a case study methodological approach, the aim was to identify and understand the possible impacts of EC on sustainability. For this reason, it was crucial to understand the theoretical foundations of sustainability, as well as, its relationship with e-commerce. This dissertation, through a case study methodological approach, analysed the impacts of e-commerce on social, economic and environmental sustainability, taking into account the reality of the multinational company under study. It is concluded that the impacts of e-commerce on sustainability can be positive, but also negative both for the environment, society and the economy and that they are related to several dimensions that are interdependent. Companies have a self-interest in achieving sustainable development, as confirmed by the company study, as they can shape, guide and report on their strategies, goals and activities capitalising on various benefits. On the other hand, e-shoppers are more sustainability-conscious and demanding on issues such as transport (offering more environmentally-friendly delivery options) and packaging (sustainable packaging solutions). The impacts of e-commerce on sustainability will be more positive the more committed companies are, with defined plans, goals and metrics.
Description
Keywords
Sustentabilidade Comércio eletrónico Packaging Retalho Estudo de caso Logística Transportes Inventários Responsabilidade social Sustainability e-commerce packaging retail case study