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Abstract(s)
O crowdfunding é uma forma de financiamento coletivo onde se obtém capital
para um projeto através de um grupo de investidores que tenham interesse no produto e
que pretendam, ou não, obter algum tipo de recompensa. Esta fonte de financiamento
pode ser bastante vantajosa principalmente para projetos, start-ups e pequenas empresas
que estejam a entrar no mercado.
O problema que foi objeto de estudo nesta dissertação foi: de que forma é que o
crowdfunding pode funcionar como potenciador do empreendedorismo?
De forma a responder a esta questão, foi utilizada uma metodologia mista, com
uma análise quantitativa da base de dados de campanhas decorridas na plataforma PPL,
e uma análise qualitativa, através da elaboração de entrevistas a 12 empreendedores que
utilizaram o crowdfunding para os seus projetos. Os dados obtidos permitiram analisar as
experiências dos entrevistados, os motivos pelo qual recorreram a este método, as
dificuldades que sentiram ao longo da campanha e quais os benefícios que obtiveram nos
seus projetos, usando o crowdfunding. Os 12 empreendedores entrevistados acreditam
que o crowdfunding serviu, não só como uma ferramenta de financiamento, mas também
como um potenciador dos seus projetos, na medida em que permitiu a promoção e
divulgação dos mesmos, a obtenção de feedback dos investidores e o crescimento dos
projetos.
Conclui-se que o crowdfunding impulsiona o empreendedorismo, sendo utilizado
como um método para obter financiamento, mas também para promover e comunicar
projetos, alcançando assim um grande número de pessoas e promovendo o crescimento e
a viabilidade dos projetos.
Crowdfunding is a form of collective financing where capital is raised for a project through a group of investors who have an interest in the product and who intend, or not, to obtain some kind of reward. This source of funding can be very advantageous especially for projects, start-ups, and small companies that are entering the market. The problem that was the object of study in this dissertation was: how can crowdfunding work as an entrepreneurial enabler? In order to answer this question, a mixed methodology was used, with a quantitative analysis of the database of campaigns running on the PPL platform, and a qualitative analysis through interviews with 12 entrepreneurs who used crowdfunding for their projects. The data obtained allowed us to analyze the interviewees' experiences, the reasons why they used the methodology, the difficulties they experienced during the campaign and the benefits they obtained in their projects using crowdfunding methodology. The 12 entrepreneurs interviewed believe that crowdfunding served not only as a financing tool, but also as an enabler of their projects, as it allowed them to promote and disseminate their projects, obtain feedback from investors and grow their projects. It is concluded that crowdfunding boosts entrepreneurship, being used as a method to obtain funding, but also to promote and communicate projects, thus reaching a large number of people and promoting the growth and viability of projects.
Crowdfunding is a form of collective financing where capital is raised for a project through a group of investors who have an interest in the product and who intend, or not, to obtain some kind of reward. This source of funding can be very advantageous especially for projects, start-ups, and small companies that are entering the market. The problem that was the object of study in this dissertation was: how can crowdfunding work as an entrepreneurial enabler? In order to answer this question, a mixed methodology was used, with a quantitative analysis of the database of campaigns running on the PPL platform, and a qualitative analysis through interviews with 12 entrepreneurs who used crowdfunding for their projects. The data obtained allowed us to analyze the interviewees' experiences, the reasons why they used the methodology, the difficulties they experienced during the campaign and the benefits they obtained in their projects using crowdfunding methodology. The 12 entrepreneurs interviewed believe that crowdfunding served not only as a financing tool, but also as an enabler of their projects, as it allowed them to promote and disseminate their projects, obtain feedback from investors and grow their projects. It is concluded that crowdfunding boosts entrepreneurship, being used as a method to obtain funding, but also to promote and communicate projects, thus reaching a large number of people and promoting the growth and viability of projects.
Description
Keywords
Crowdfunding Empreendedorismo Plataforma PPL Projetos Crowdfunding PPL platform Projects Entrepreneurship