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Consumer Attitudes toward News Delivering: An Experimental Evaluation of the Use and Efficacy of Personalized Recommendations

2020Journal article Open access
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dc.contributor.authorViana, Paula
dc.contributor.authorSoares, Márcio
dc.contributor.authorGaio, Rita
dc.contributor.authorCorreia, Amilcar
dc.date.accessioned2022-01-12T11:15:51Z
dc.date.available2022-01-12T11:15:51Z
dc.date.issued2020
dc.description.abstractThis paper presents an experiment on newsreaders’ behavior and preferences on the interaction with online personalized news. Different recommendation approaches, based on consumption profiles and user location, and the impact of personalized news on several aspects of consumer decision-making are examined on a group of volunteers. Results show a significant preference for reading recommended news over other news presented on the screen, regardless of the chosen editorial layout. In addition, the study also provides support for the creation of profiles taking into consideration the evolution of user’s interests. The proposed solution is valid for users with different reading habits and can be successfully applied even to users with small consumption history. Our findings can be used by news providers to improve online services, thus increasing readers’ perceived satisfaction.pt_PT
dc.description.sponsorshipPaula Viana and Márcio Soares were partial supported by Project “TEC4Growth—Pervasive Intelligence, Enhancers and Proofs of Concept with Industrial Impact/NORTE-01-0145-FEDER-000020”, under Research Line FourEyes, financed by the North Portugal Regional Operational Programme (NORTE 2020), under the PORTUGAL 2020 Partnership Agreement, and through the European Regional Development Fund (ERDF). Paula Viana has also been supported by National Funds through the Portuguese funding agency, FCT—Fundação para a Ciência e a Tecnologia, within project UIDB/50014/2020. Rita Gaio was partially supported by CMUP, which is Financed by national funds through FCT—Fundação para a Ciência e a Tecnologia, I.P., under the project with the reference UIDB/00144/2020. Amílcar Correia was partially supported by the Project Pglobal (Nr. 2014/38592-Programa Operacional Temático Factores de Competitividade/Programa Operacional do Norte, Funded by ERDF).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/info11070350pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.22/19417
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relation2014/38592pt_PT
dc.relationINESC TEC- Institute for Systems and Computer Engineering, Technology and Science
dc.relationCentre of Mathematics of the University of Porto
dc.relation.publisherversionhttps://www.mdpi.com/2078-2489/11/7/350/htmpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectInformation filteringpt_PT
dc.subjectNews personalizationpt_PT
dc.subjectRecommender systemspt_PT
dc.subjectUser studypt_PT
dc.titleConsumer Attitudes toward News Delivering: An Experimental Evaluation of the Use and Efficacy of Personalized Recommendationspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleINESC TEC- Institute for Systems and Computer Engineering, Technology and Science
oaire.awardTitleCentre of Mathematics of the University of Porto
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F50014%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00144%2F2020/PT
oaire.citation.issue7pt_PT
oaire.citation.startPage350pt_PT
oaire.citation.titleInformationpt_PT
oaire.citation.volume11pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameViana
person.givenNamePaula
person.identifier936138
person.identifier.ciencia-idEA17-B097-BD2E
person.identifier.orcid0000-0001-8447-2360
person.identifier.scopus-author-id7003678537
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication.latestForDiscovery17ac1586-7589-4027-a541-3aea351fd6ae
relation.isProjectOfPublication7a2d9a82-ee07-4c57-bbbf-2d88b942688d
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