| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.29 MB | Adobe PDF |
Advisor(s)
Abstract(s)
2020 was an atypical year. It was marked by a world pandemic caused by the infectious disease called coronavirus disease 2019 (COVID-19) that radically changed people’s lives. Therefore, the present Internship Report is intended to carry out a case study of how the new consumer behavior and e-commerce trends caused by the Covid-19 Pandemic had a direct impact on Insignia Note!’s business, a company which I had the opportunity to work as an intern for three months. The report focuses on describing the company, the role and experiences developed during this period in the third chapter.
In this report, there is a contextualization of the pandemic period, regarding the severe impact in the economic outlooks in almost all industries and sectors worldwide, as well as its consequences. This work aims at understanding how lockdown and restrictions measures have changed consumer behavior and created a digital acceleration around the world, which is bringing both new opportunities and new challenges to bear.
In addition to the tasks realized during the mentioned internship, a study case was also presented showing how Note! turn the problems brought by the pandemic into a real opportunity to grow by creating its own online business. Then, the report makes a link between the knowledge acquired during the Master’s course in Intercultural Studies for Business and the internship.
Description
Keywords
Covid-19 pandemic Insignia Note! Consumer behavior Digital acceleration E-commerce