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Abstract(s)
A presente investigação visa identificar as principais consequências das
alterações climáticas no Douro e qual o seu possível impacte no turismo da região. A
Região Demarcada do Douro é uma das regiões mais quentes e secas do país. Foi
classificada como Património Mundial pela UNESCO em 2001, mas tem vindo a perceber
o efeito das alterações climáticas. Sendo o Douro uma região de destaque, pelas suas
paisagens, mas também pela sua história, acaba por realçar um produto tradicional da
região e tão apreciado por todos– o vinho.
Neste trabalho pretende-se também reconhecer o turismo de luxo como um
segmento de mercado emergente nesta região. Um turista de luxo procura experiências
únicas e personalizadas. Contudo, são cada vez mais as pessoas que se interessam e se
preocupam com a sustentabilidade da região. Desta forma, percebe-se que o luxo e a
sustentabilidade podem complementar-se e as empresas têm tentado apostar cada vez
mais na qualidade, mas também na sustentabilidade dos seus produtos, tentando optar
ao máximo por fornecedores locais. Infelizmente, a sustentabilidade das vinhas e das
paisagens continua a ser uma preocupação, já que as alterações climáticas são uma
realidade e podem destruir uma produção de anos.
Como ponto de partida, proceder-se-á à apresentação de revisão de literatura e
numa segunda fase, realizar-se-á uma entrevista a especialistas da área de enoturismo e
de sustentabilidade ambiental. A partir da análise de conteúdo, serão discutidos os
possíveis resultados e apresentadas propostas para investigações futuras.
This research aims to identify the main consequences of climate change in the Douro and its possible impact on tourism in the region. The Douro Demarcated Region is one of the hottest and driest regions in the country. It was classified as a UNESCO World Heritage Site in 2001 but has been realizing the effects of climate change. As the Douro is an outstanding region for its landscapes, but also for its history, it ends up emphasizing a traditional product of the region that is so appreciated by everyone - wine. This work also aims to recognise luxury tourism as an emerging market segment in this region. Luxury tourists are looking for unique and personalised experiences. However, more and more people are interested in and concerned about the sustainability of the region. In this way, luxury and sustainability can complement each other, and so, companies have tried to focus more and more on the quality but also on the sustainability of their products, trying to opt for local suppliers as much as possible. Unfortunately, the sustainability of vineyards and landscapes remains a concern, as climate change is a reality and could destroy years of production. As a starting point, a literature review will be presented and, in a second phase, an interview will be conducted with experts in the field of wine tourism and environmental sustainability. Using content analysis, the possible results will be discussed, and proposals made for future research.
This research aims to identify the main consequences of climate change in the Douro and its possible impact on tourism in the region. The Douro Demarcated Region is one of the hottest and driest regions in the country. It was classified as a UNESCO World Heritage Site in 2001 but has been realizing the effects of climate change. As the Douro is an outstanding region for its landscapes, but also for its history, it ends up emphasizing a traditional product of the region that is so appreciated by everyone - wine. This work also aims to recognise luxury tourism as an emerging market segment in this region. Luxury tourists are looking for unique and personalised experiences. However, more and more people are interested in and concerned about the sustainability of the region. In this way, luxury and sustainability can complement each other, and so, companies have tried to focus more and more on the quality but also on the sustainability of their products, trying to opt for local suppliers as much as possible. Unfortunately, the sustainability of vineyards and landscapes remains a concern, as climate change is a reality and could destroy years of production. As a starting point, a literature review will be presented and, in a second phase, an interview will be conducted with experts in the field of wine tourism and environmental sustainability. Using content analysis, the possible results will be discussed, and proposals made for future research.
Description
Dissertação de mestrado
Keywords
Região Demarcada do Douro Enoturismo Turismo sustentável Sustentabilidade Turismo de luxo Douro Demarcated Region Wine tourism Sustainable tourism Sustainability Luxury tourism