| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.73 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Apesar de o conceito de Sales and Operations Planning (S&OP) ter sido introduzido hĆ” jĆ” algumas dĆ©cadas, este tem ganho um reconhecimento acrescido, uma vez que a incerteza dos mercados e a crescente complexidade das supply chains aumentam a necessidade de determinar aƧƵes futuras e criar um plano de vendas e operaƧƵes comum. S&OP Ć© um processo multifuncional que promove o desenvolvimento e a aceitaĆ§Ć£o de um plano comum, permitindo o alinhamento entre a oferta e a procura, conecta o planeamento estratĆ©gico com as atividades diĆ”rias e, atravĆ©s da mediĆ§Ć£o do desempenho, estimula a melhoria contĆnua.
VĆ”rias empresas internacionais tĆŖm implementado o S&OP e a execuĆ§Ć£o deste processo na Sogrape Vinhos, S.A., uma das melhores empresas do mundo do setor vitivinĆcola, fomentaria a melhoria de uma supply chain flexĆvel e eficiente. Assim, alĆ©m do estudo do processo, foi tambĆ©m elaborado um projeto de implementaĆ§Ć£o do S&OP nesta empresa.
Inicialmente, foi avaliada a situaĆ§Ć£o atual da empresa e verificou-se que o processo de planeamento atual se assemelha a um processo rudimentar e nĆ£o Ć© realizada nenhuma reuniĆ£o em que participem os departamentos de Marketing, Vendas, ProduĆ§Ć£o e Planeamento. Relativamente aos principais objetivos da implementaĆ§Ć£o deste processo na Sogrape, estes relacionam-se com alinhamento interno, reduĆ§Ć£o de custos de produĆ§Ć£o e reduĆ§Ć£o de nĆveis de inventĆ”rio. Finalmente, foram definidos os parĆ¢metros do processo S&OP adequados ao contexto da empresa e foram estudadas quais as melhorias possĆveis de atingir atravĆ©s da utilizaĆ§Ć£o deste processo de planeamento.
Tendo em conta os resultados verificados em empresas que implementaram o processo, Ć© expectĆ”vel que a Sogrape obtenha resultados prĆ³ximos. No entanto, de forma a suportar ainda mais estes resultados, foi feita uma anĆ”lise Ć s poupanƧas ao nĆvel de produĆ§Ć£o e nĆveis de inventĆ”rio, considerando dois cenĆ”rios: cenĆ”rio 1 ā cenĆ”rio mais otimista, que resulta do elevado nĆvel de confianƧa na precisĆ£o das previsƵes de procura, e cenĆ”rio 2 ā cenĆ”rio mais conservador, que tem como base um maior erro das previsƵes. Foi verificado que, com a implementaĆ§Ć£o do S&OP, Ć© possĆvel obter poupanƧas significativas nestas Ć”reas, considerando qualquer um dos cenĆ”rios estudados.
Even though the Sales and Operations Planning (S&OP) concept has been around for a while, it has gained increased recognition as uncertainty in markets and complex supply chains increase the need for determining future actions and creating a common sales and operations plan. S&OP is a cross-functional business process that supports the development and acceptance of a common plan, allowing the synchronization of supply and demand, links strategic planning with daily activities and, through performance measurement, pushes continuous improvement. Several global companies have been implementing S&OP and the implementation of this process in Sogrape Vinhos, S.A., one of the worldās best companies in the wine sector, would support the improvement of a flexible and efficient supply chain. Thus, besides the studying of the theoretical framework of the process itself, an implementation project of the S&OP process in Sogrape was also created. There was initially assessed the current situation in the company and it was concluded that the current planning process is similar to a rudimental S&OP process and there is not held any meeting attended by the Marketing, Sales, Manufacturing and Planning departments. Concerning the main goals of the S&OP at this company, they are related with cross-functional alignment, reduction of costs in the Manufacturing sector and inventory levels reduction. Finally, there were defined the S&OP parameters suitable for the context of the company and studied which improvements could the company achieve using this planning process. Given the empirical evidences regarding the S&OP process at other companies, it is expected that Sogrape can achieve close results. However, in order to support these results, there were analyzed the savings in regard to production and inventory levels, considering two scenarios: scenario 1 ā a more optimistic scenario, resulting from a high level of confidence in demand forecasts accuracy, and scenario 2 ā a more conservative scenario, which is based on a larger forecast error. It was concluded that, with the implementation of S&OP, significant savings can be achieved in these areas, considering any of the scenarios studied.
Even though the Sales and Operations Planning (S&OP) concept has been around for a while, it has gained increased recognition as uncertainty in markets and complex supply chains increase the need for determining future actions and creating a common sales and operations plan. S&OP is a cross-functional business process that supports the development and acceptance of a common plan, allowing the synchronization of supply and demand, links strategic planning with daily activities and, through performance measurement, pushes continuous improvement. Several global companies have been implementing S&OP and the implementation of this process in Sogrape Vinhos, S.A., one of the worldās best companies in the wine sector, would support the improvement of a flexible and efficient supply chain. Thus, besides the studying of the theoretical framework of the process itself, an implementation project of the S&OP process in Sogrape was also created. There was initially assessed the current situation in the company and it was concluded that the current planning process is similar to a rudimental S&OP process and there is not held any meeting attended by the Marketing, Sales, Manufacturing and Planning departments. Concerning the main goals of the S&OP at this company, they are related with cross-functional alignment, reduction of costs in the Manufacturing sector and inventory levels reduction. Finally, there were defined the S&OP parameters suitable for the context of the company and studied which improvements could the company achieve using this planning process. Given the empirical evidences regarding the S&OP process at other companies, it is expected that Sogrape can achieve close results. However, in order to support these results, there were analyzed the savings in regard to production and inventory levels, considering two scenarios: scenario 1 ā a more optimistic scenario, resulting from a high level of confidence in demand forecasts accuracy, and scenario 2 ā a more conservative scenario, which is based on a larger forecast error. It was concluded that, with the implementation of S&OP, significant savings can be achieved in these areas, considering any of the scenarios studied.
Description
Keywords
Procura PrecisĆ£o de previsƵes de procura Sales and Operations Planning (S&OP) Objetivos do S&OP Oferta, supply chain IndĆŗstria vitivinĆcola Demand Demand forecast accuracy Sales and Operations Planning (S&OP) S&OP goal Supply, supply chain Wine industry