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Supply-side perspectives on outdoor tourism in the North of Portugal

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dc.contributor.authorMartins, Oliva M. D.
dc.contributor.authorFernandes, Paula Odete
dc.contributor.authorNunes, Alcina
dc.contributor.authorRachão, Susana
dc.contributor.authorCorreia, Alexandra Isabela
dc.contributor.authorVieira, Elvira
dc.contributor.authorFonseca, Manuel José
dc.contributor.authorSilva, Goretti
dc.contributor.authorSantos, S.
dc.contributor.authorVeloso, Cláudia
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorCarrança, Paulo
dc.date.accessioned2021-11-05T15:23:20Z
dc.date.available2021-11-05T15:23:20Z
dc.date.issued2021
dc.description.abstractNowadays, the tourism sector presents many opportunities and challenges. Outdoor Tourism (OT), due to the unusual situation experienced by the pandemic caused by COVID-19, maybe one of the main opportunities to promote the local development of tourist destinations. Most of the literature developed in this context has focused the demand side. Therefore, the investigation intended to fill this gap, considering the perspective of the supply side, taking into account a vision of sustainable development. To meet this gap, the main objective is to contribute to the characterization of Outdoor Tourism (OT) in the North of Portugal, and understand the potential of OT in the perspective of supply., thirty-eight tourist entertainment companies (TEC) were interviewed to assess supply and perceived customers’ motivations. Of the seven Nomenclature of Territorial Units for Statistical Purposes (NUTS), the Northern region was considered to be an area with enormous potential for Nature-related tourist). For the supply side, seasonality and climate were identified as important factors supporting environment preservation. Radical experiences, adventure and getting out of the routine were identified as motivating demand factors, as well as the contact with Nature and the landscape. We have also observed that if we consider the stimulation of the local economy by OT, there is still a lot to do. The evidence pointed to some social imbalance, namely related to employability. Employees were hired according to the evolution of demand, which favours unemployment and social instability. Also, the tourists/costumers are the main channels of communication of the activities; the word-of- mouth (WOM) of costumers’ experiences, personally or through online social media, takes on a prominent role. In this sense, tourists’ online reviews, testimonies and word-of-mouth can be optimized through social networks and digital marketing. Finally, to evaluate the region's potential for the OT, the interviewees suggested integrating the players involved with the OT into a single network, supporting the activities and promoting the region.pt_PT
dc.description.sponsorshipThe authors would like to thanks the Project “TURNOUT: Desenvolvimento do Turismo Outdoor da Região Norte de Portugal”, with the reference POCI-01-0145-FEDER-032289, and funded by the European Regional Development Fund (FEDER) (through the Operational Programme ‘Innovation and competitiveness’) and by the Portuguese Foundation for the Development of Science (FCT), of the Ministry of Science, Technology and Higher Education. This work is, also, funded by National Funds through the Foundation for Science and Technology under the project UIDB/04752/2020.
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.34190/IRT.21.074pt_PT
dc.identifier.isbn978-1-912764-93-8
dc.identifier.isbn978-1-912764-92-1
dc.identifier.urihttp://hdl.handle.net/10400.22/18819
dc.language.isoengpt_PT
dc.publisherAcademic Conferences and Publishing Internationalpt_PT
dc.relationPOCI-01-0145-FEDER-032289
dc.relationUIDB/04752/2020
dc.relation.publisherversionhttps://www.academic-bookshop.com/ourshop/prod_7582335-ICTR-2021-PDF-Version-Proceedings-of-the-4th-International-Conference-on-Tourism-Research.htmlpt_PT
dc.subjectOutdoor tourismpt_PT
dc.subjectWord-of-mouthpt_PT
dc.subjectTourist entertainment companiespt_PT
dc.subjectNorth of Portugalpt_PT
dc.subjectSustainable developmentpt_PT
dc.titleSupply-side perspectives on outdoor tourism in the North of Portugalpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceVirtual conferencept_PT
oaire.citation.endPage348pt_PT
oaire.citation.startPage339pt_PT
oaire.citation.titleProceedings of the 4th International Conference on Tourism Researchpt_PT
person.familyNameFerreira
person.givenNameFernanda A.
person.identifierR-000-4TV
person.identifier.ciencia-idD116-9419-5778
person.identifier.orcid0000-0002-1335-7821
person.identifier.ridN-4563-2013
person.identifier.scopus-author-id24723992800
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationaaa18584-508e-46b1-9b50-4e174c0e142c
relation.isAuthorOfPublication.latestForDiscoveryaaa18584-508e-46b1-9b50-4e174c0e142c

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