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Advisor(s)
Abstract(s)
Um dos objetivos mais importantes para todas as empresas é a maximização do lucro, no
sentido de potenciar o seu crescimento e permitir a sua subsistência. Isto torna-se
particularmente importante num contexto de mercado global, como o
existente atualmente. Neste sentido torna-se pertinente analisar quais os fatores que mais
influenciam a rentabilidade.
O presente estudo vai incidir sobre o setor hoteleiro português pelo importante papel que
têm na economia nacional, procurando investigar quais os determinantes da rentabilidade
dos estabelecimentos hoteleiros portugueses e se esses determinantes foram afetados nos
anos de crise em Portugal (2010 a 2014). Vai-se também verificar se a pertença a um
grupo económico afeta os determinantes do setor hoteleiro português.
O estudo desenvolvido tem por base uma amostra de 1008 empresas que representam
25% do setor hoteleiro em Portugal. Esta análise vai ser feita através da aplicação de
metodologias de dados em painel estático para o período compreendido entre 2010 e
2019.
Os resultados obtidos sugerem que a tangibilidade, o crescimento do volume de negócios
e a dimensão são fatores determinantes da rentabilidade, medida pelo ROA e ROE.
Podemos também observar que a crise e a pertença a um grupo económico alteraram
alguns efeitos das variáveis independentes sobre a rentabilidade.
One of the most important objectives for all companies is profit maximization, in order to enhance their growth and enable their subsistence. This becomes particularly important in a global market context, as the one existing today. In this sense it becomes pertinent to analyze which factors most influence profitability. This study will focus on the Portuguese hotel sector, due to its important role in the national economy, trying to investigate which are the determinants of profitability of Portuguese hotels and if those determinants were affected in the years of crisis in Portugal (2010 to 2014). It will also verify if belonging to an economic group affects the determinants of the Portuguese hotel sector. The study is based on a sample of 1008 companies representing 25% of the Portuguese hotel sector. This analysis will be done by applying static panel data methodologies for the period between 2010 and 2019. The results obtained suggest that tangibility, turnover growth and size are determinants of profitability, as measured by ROA and ROE. We can also observe that the crisis and belonging to an economic group changed some effects of the independent variables on profitability.
One of the most important objectives for all companies is profit maximization, in order to enhance their growth and enable their subsistence. This becomes particularly important in a global market context, as the one existing today. In this sense it becomes pertinent to analyze which factors most influence profitability. This study will focus on the Portuguese hotel sector, due to its important role in the national economy, trying to investigate which are the determinants of profitability of Portuguese hotels and if those determinants were affected in the years of crisis in Portugal (2010 to 2014). It will also verify if belonging to an economic group affects the determinants of the Portuguese hotel sector. The study is based on a sample of 1008 companies representing 25% of the Portuguese hotel sector. This analysis will be done by applying static panel data methodologies for the period between 2010 and 2019. The results obtained suggest that tangibility, turnover growth and size are determinants of profitability, as measured by ROA and ROE. We can also observe that the crisis and belonging to an economic group changed some effects of the independent variables on profitability.
Description
Keywords
Rentabilidade Estabelecimentos hoteleiros Crise Profitability Hotel establishments Crisis