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Advisor(s)
Abstract(s)
Atualmente, os gestores das organizações concordam que um passo positivo a dar para o sucesso da sua empresa é estar presente no mundo digital, para que possa acompanhar ou até ultrapassar, os seus rivais
neste mercado competitivo, onde as tecnologias acompanham as tendências económicas nesta era de Globalização.
A
era
digital
faz
parte
do
quotidiano das pessoas
e
das
empresas
e
a
par
da
chegada
desta,
aparece
o
comércio
eletrónico para ajudar as empresas na ubiquidade, na interatividade,no alcance global, entre outros.
Os diferentes tipos
do
comércio
eletrónico
vem
facilitar
o
negócio
entre
empresas
(B2B),
das
empresas
para
o
consumidor
(B2C)
e
entre
consumidores
(C2C).
Para
impulsionar
ainda
mais
o
negócio
das
empresas,
estas
optam
também
por
utilizar
uma
estratégia
de
Marketing
de
Rede.
Esta
estratégia
passa
por
uma
componente
da
empresa
de
venda
direta,
eliminando
algumas
barreiras
entre
elas
e
o
consumidor
final.
Isto
só
é
possível
devido
ao
seu
método
de
distribuição,
pois
através
de
distribuidores
independentes,
os
produtos
e
seviços
chegam
diretamente
ao
consumidor
final.
Este
trabalho
tem
como
objetivo
a
criação
de
uma
empresa
–
MyLife
–
que
utilize
estas
duas
vertentes,
tanto
o
comércio
eletrónico,
como
o
Marketing
de
Rede.
Para
a
criação
desta
empresa
foi
elaborado
um
plano
de
negócios
e
um
plano
de
viabilidade
financeira.
Os
modelos
de
comércio
eletrónico
adotados
utiliza
o
Market
Creator,
o
Service
Provider
e
o
Community
Provider
para
o
fornecimento
dos
seus
serviços.
Em
conjunto
com
deste
tipo
de
comércio,
o
Marketing
de
Rede
aparece
para
levar
os
seus
serviços
diretamente
ao
cliente
através
das
funcionalidades
MyTravel
e
MyTaxi
existentes
nesta
empresa.
Para
além
destas
duas
funcionalidades,
existem
ainda
o
MyNews,
o
MyCalendar,
o
MyGuide
e
o
MyWallet.
O
estudo
financeiro
permitiu
aferir
a
relevância
dos
métodos
utilizados,
de
modo
a
garantir
a
viabilidade económica
e financeira
do conceito MyLife.
Currently, managers of organizations agree that a positive step towards the success of your business is to be present in the digital world, so you can keep up with, or even surpass, your rivals in this competitive market, where technologies follow economic trends in this time of Globalization. The digital age is part of the daily life of citizens and enterprises and along with the arrival of this, e-commerce appears to help companies in ubiquity, interactivity, the global reach, among others. The different types of e-commerce will facilitate business between companies (B2B), business to consumer (B2C) and between consumers (C2C). To further boost the business of the companies, these also choose to use a Network Marketing strategy. This strategy goes through a component of the direct selling company, eliminating some barriers between them and the final consumer. This is possible only because of its distribution method, as through independent distributors, products and sevices come directly to the final consumer. This work aims at setting up a business - MyLife - to use these two aspects, both ecommerce, such as Network Marketing. For the creation of this company has crafted a business plan and a financial feasibility plan. The adopted e-commerce models use the Market Creator, the Service Provider and Community Provider for the provision of their services. In conjunction with this trade, network marketing appears to bring their services directly to the customer through MyTravel and MyTaxi features existing in this company. In addition to these two features, there are also MyNews, MyCalendar, MyGuide, and MyWallet. The financial feasibility study allowed the assessment of the credibility of the methods used in order to ensure economic growth of MyLife
Currently, managers of organizations agree that a positive step towards the success of your business is to be present in the digital world, so you can keep up with, or even surpass, your rivals in this competitive market, where technologies follow economic trends in this time of Globalization. The digital age is part of the daily life of citizens and enterprises and along with the arrival of this, e-commerce appears to help companies in ubiquity, interactivity, the global reach, among others. The different types of e-commerce will facilitate business between companies (B2B), business to consumer (B2C) and between consumers (C2C). To further boost the business of the companies, these also choose to use a Network Marketing strategy. This strategy goes through a component of the direct selling company, eliminating some barriers between them and the final consumer. This is possible only because of its distribution method, as through independent distributors, products and sevices come directly to the final consumer. This work aims at setting up a business - MyLife - to use these two aspects, both ecommerce, such as Network Marketing. For the creation of this company has crafted a business plan and a financial feasibility plan. The adopted e-commerce models use the Market Creator, the Service Provider and Community Provider for the provision of their services. In conjunction with this trade, network marketing appears to bring their services directly to the customer through MyTravel and MyTaxi features existing in this company. In addition to these two features, there are also MyNews, MyCalendar, MyGuide, and MyWallet. The financial feasibility study allowed the assessment of the credibility of the methods used in order to ensure economic growth of MyLife
Description
Projeto de Mestrado apresentado ao
Instituto Superior de Contabilidade e Administração do Porto, para obtenção do
Grau de Mestre em Empreendedorismo e Internacionalização, sob
orientação da Professora Doutora Ana Azevedo
Keywords
Comércio eletrónico Viabilidade financeira Marketing de rede MyLife E-commerce Financial feasibility Network marketing