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Authors
Abstract(s)
Com o crescimento exponencial do turismo na zona norte do país, é visível o aumento das empresas de animação turística neste sector. Surge, então, uma maior procura, por parte dos turistas, de serviços e experiências de elevada qualidade, capaz de se diferenciar de outras, sendo essencial satisfazer as necessidades e os desejos de quem nos visita.
Visto que a competitividade e o dinamismo que as empresas deste sector têm implementado actualmente, torna-se necessário conhecer as expectativas e perceber o que é que os turistas pretendem consumir nas empresas de animação turística. O presente trabalho tem como objetivo apresentar um projeto de criação de uma empresa de animação turística designada Almithy Adeventures. Esta empresa oferece como serviço, tours diversificadas para um público-alvo definido. Com um modelo de negócio delineado, conseguimos atrair o público-alvo que pretendemos, possuindo uma oferta diversificada e capaz de deixar o cliente motivado e convencido a voltar a consumir os serviços e as experiências já vivenciadas. É importante ter um plano de marketing rigoroso e com a capacidade de definir estratégias, devido à existência de uma concorrência que, nos dias de hoje, se apresenta muito exigente.
Desta forma, é importante definir quais os objectivos e estratégias para que a empresa Almithy Adventures tenha sucesso neste sector. Mostrar quais são os serviços (tours) e experiências que podemos proporcionar, quais as formas de dinamizar e diferenciar o serviço, aumentar a competitividade face a outras empresas, para que não sejamos apenas mais uma entidade e ter a ambição de ser reconhecido como uma referência empresarial neste sector.
With the exponential growth of tourism in the northern part of the region, the increase in tourist animation companies in this sector is visible. It emerges then, a greater demand for tourists, services and high-quality experiences, capable of differentiating from others, being essential, satisfying the needs and desires of those who visit us. Since the competitiveness and dynamism that companies in this sector have currently implemented, it becomes necessary to know the expectations and realise what tourists are seeking to consume in the tourist animation companies. The present work aims to present a project to create a tourist animation company called Almithy Adeventures. This company offers as a service, diversified tours for a defined target. With a defined business model we have managed to attract the target audience we intend, possessing a diversified offer and able to make the customer motivated and convinced to re-consume the services and experiences already experienced. It is important to have a rigorous marketing plan and the ability to define strategies, due to the existence of competition, which nowadays, is very demanding. In this way, it is important to define what aims and strategies for the company Almithy Adventures succeed in this sector. To show what services (tours) and experiences we can provide, which forms to boost and differentiating the service, increase competitive face to other companies, so that let us not be just another entity and have the ambition to be recognized as a reference business in this sector.
With the exponential growth of tourism in the northern part of the region, the increase in tourist animation companies in this sector is visible. It emerges then, a greater demand for tourists, services and high-quality experiences, capable of differentiating from others, being essential, satisfying the needs and desires of those who visit us. Since the competitiveness and dynamism that companies in this sector have currently implemented, it becomes necessary to know the expectations and realise what tourists are seeking to consume in the tourist animation companies. The present work aims to present a project to create a tourist animation company called Almithy Adeventures. This company offers as a service, diversified tours for a defined target. With a defined business model we have managed to attract the target audience we intend, possessing a diversified offer and able to make the customer motivated and convinced to re-consume the services and experiences already experienced. It is important to have a rigorous marketing plan and the ability to define strategies, due to the existence of competition, which nowadays, is very demanding. In this way, it is important to define what aims and strategies for the company Almithy Adventures succeed in this sector. To show what services (tours) and experiences we can provide, which forms to boost and differentiating the service, increase competitive face to other companies, so that let us not be just another entity and have the ambition to be recognized as a reference business in this sector.
Description
Keywords
Turismo Empresa de animação turistica Serviços Experiências Tourism Services Experiences Tourist animation company