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Price versus service assessment in glamping

dc.contributor.authorLiberato, Pedro
dc.contributor.authorCoelho, José
dc.contributor.authorLiberato, Dália
dc.date.accessioned2020-02-17T10:46:41Z
dc.date.available2020-02-17T10:46:41Z
dc.date.issued2020
dc.description.abstractThe study intends to assess whether the importance of the attribute “service” increases according to the value that the camper is willing to pay in a glamping unit in Oporto Metropolitan Area. This objective lies in the need to redefine the offer of camping, as a form of tourism based on the specific interest of nature and determined by the temporary and movable enforceability of the accommodation facilities, which leads to a natural evolution, from its basic and humble approach, to become a valued tourist experience (Brooker and Joppe, Journal of Vacation Marketing, 20, 335–351, 2014). In the Oporto Metropolitan Area, camping is represented by 12 campsites, in which the study takes place, which intends to identify the importance attributed to a new concept. The concept of glamping reduces the negative effects identified by some camping users by keeping all the positive charge that coats it. The most important trend in the development of camping tourism is the ever-increasing choice of the concept of glamping (Cerović, Innovative management of camping accommodation, 13 OP-H, 55, 2014). The camping offer, suffering the impacts of the major European trends, is moving towards differentiation and rediscovery of new market segments. In increasingly urbanized societies, where lifestyles are complex and individualized, the time spent in a simple way in communion with nature is becoming increasingly a trend. Combined with this reality, the typical nostalgia of camping that appeals to the simple lifestyle, but with the possibility of meeting with nature and with other campers is requiring more and more comfort and sophistication in the facilities. Innovation and differentiation are the main strategies for this “product” to escape from the declining phase where it is located. Data was collected through an original questionnaire, obtaining a convenient sample of 201 campers. The results obtained confirm that the importance attributed to the service of a glamping unit increases according to the value that the camper is willing to pay.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/978-3-030-36342-0_48pt_PT
dc.identifier.isbn978-3-030-36341-3
dc.identifier.isbn978-3-030-36342-0
dc.identifier.urihttp://hdl.handle.net/10400.22/15478
dc.language.isoengpt_PT
dc.publisherSpringer, Champt_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-030-36342-0_48pt_PT
dc.subjectTourism destinationspt_PT
dc.subjectCampingpt_PT
dc.subjectGlampingpt_PT
dc.subjectService attributept_PT
dc.titlePrice versus service assessment in glampingpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceAthens, Greecept_PT
oaire.citation.endPage638pt_PT
oaire.citation.startPage629pt_PT
oaire.citation.titleCultural and Tourism Innovation in the Digital Era. Sixth International IACuDiT Conferencept_PT
person.familyNameLiberato
person.familyNameLiberato
person.givenNamePedro
person.givenNameDália
person.identifier.ciencia-id0E18-9B6A-FE45
person.identifier.ciencia-idF610-22F9-C504
person.identifier.orcid0000-0003-2908-1599
person.identifier.orcid0000-0003-0513-6444
person.identifier.scopus-author-id57200381200
person.identifier.scopus-author-id57200377509
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication5cb18f24-fc60-43a7-9b13-a54edc06d66e
relation.isAuthorOfPublication8af17803-7f2e-4819-bfd8-8ce657eff119
relation.isAuthorOfPublication.latestForDiscovery8af17803-7f2e-4819-bfd8-8ce657eff119

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