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Authors
Advisor(s)
Abstract(s)
A intensificação da globalização, tecnologia e inovação conduziram o mundo à Era da
Informação. Atualmente, a economia do conhecimento é crucial ao desenvolvimento de
qualquer país. O Setor Criativo e Cultural é um importante recurso impulsionador da
economia do conhecimento. Este é ainda relevante ao desenvolvimento regional, à
atração de investimento, força de trabalho qualificada e turistas. Além disto, este setor
funciona como motor para a diferenciação e inovação de outros setores. Por estas
razões, cidades por todo o globo têm vindo a investir com o propósito de se tornarem
Cidades Criativas, tal como o Porto. Não obstante, o conceito de Cidade Criativa está
intrinsicamente associado à atração de pessoas com identidades culturais díspares, o que
também pode gerar conflitos com base, nomeadamente, em preconceito. O caminho
para o entendimento e para a construção de um mundo mais fraterno e respeitador da
diversidade, passa pelo desenvolvimento de uma mentalidade e diálogo interculturais.
Este Projeto de Mestrado propõe-se a analizar a possibilidade de criação de um espaço
artístico intercultural no Porto, denominado “Casa Quântica de Cultura”, dedicado à
troca cultural entre pessoas locais, imigrantes e turistas.
Este projeto está estruturado em três partes: teoria, prática e estudo de caso. A parte
teórica reserva-se à explicação de conceitos importantes ao mesmo, tais como
identidade cultural, interculturalismo, empreendedorismo cultural, e à importância do
Setor Creativo e Cultural para o desenvolvimento económico português. A parte prática
narra os eventos culturais e artísticos produzidos pela “Casa Quântica de Cultura” no
Porto com o intuito de criar uma rede de trabalho entre artistas e profissionais da
cultura, compreender o mercado e ganhar experiência. O estudo de caso é a elaboração
de um Plano de Negócios, bem como de uma série de pesquisas feitas com o propósito
de aferir a viabilidade e sustentabilidade do projeto.
The intensification of globalization, technology and innovation led the world to a new phase, the Informational Age. Currently, the knowledge economy is crucial for the development of countries. The Cultural and Creative Sector is an important asset to boost knowledge economy. It is also relevant to regional development, to attract investments, high-qualified workforce, and tourists. Furthermore, it is an input to bring differentiation and innovation to other sectors. For these reasons, cities worldwide have been investing to become Creative Cities and Porto is one of them. Nevertheless, being a Creative City is intrinsically associated with attracting people from different cultural identities, which also brings conflicts based on prejudice. Enhancing an intercultural dialogue and mindset among people is the pathway to understanding and to the construction of a more fraternal and respectful world with diversity. This Master‟s project has the aim of analyzing the possibilities of creating an intercultural artistic space in Porto, called “Casa Quântica de Cultura”, which would be a space dedicated to cultural exchange among locals, immigrants, and tourists. This project is structured in three parts: theory, practice, and study case. The theory part is reserved to explain important concepts for this project, such as cultural identity, interculturalism, cultural entrepreneurship, and the importance of Cultural and Creative Sectors for Portuguese economic development. The practice part narrates the cultural and artistic events produced by “Casa Quântica de Cultura” in Porto, in order to create a network with artists and cultural professionals, to understand the market, and to gain experience. The study case is the elaboration of our Business Plan and all important researches done to understand if this is a viable and sustainable project.
The intensification of globalization, technology and innovation led the world to a new phase, the Informational Age. Currently, the knowledge economy is crucial for the development of countries. The Cultural and Creative Sector is an important asset to boost knowledge economy. It is also relevant to regional development, to attract investments, high-qualified workforce, and tourists. Furthermore, it is an input to bring differentiation and innovation to other sectors. For these reasons, cities worldwide have been investing to become Creative Cities and Porto is one of them. Nevertheless, being a Creative City is intrinsically associated with attracting people from different cultural identities, which also brings conflicts based on prejudice. Enhancing an intercultural dialogue and mindset among people is the pathway to understanding and to the construction of a more fraternal and respectful world with diversity. This Master‟s project has the aim of analyzing the possibilities of creating an intercultural artistic space in Porto, called “Casa Quântica de Cultura”, which would be a space dedicated to cultural exchange among locals, immigrants, and tourists. This project is structured in three parts: theory, practice, and study case. The theory part is reserved to explain important concepts for this project, such as cultural identity, interculturalism, cultural entrepreneurship, and the importance of Cultural and Creative Sectors for Portuguese economic development. The practice part narrates the cultural and artistic events produced by “Casa Quântica de Cultura” in Porto, in order to create a network with artists and cultural professionals, to understand the market, and to gain experience. The study case is the elaboration of our Business Plan and all important researches done to understand if this is a viable and sustainable project.
Description
“Esta versão não contém as críticas dos elementos do júri”
Keywords
Empreendedorismo cultural Interculturalismo Plano de negócios Setor criativo cultural Cultural entrepreneurship Cultural and creative sector Interculturalism Business plan