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Plano de negócios e avaliação económico financeira de uma unidade de negócio de prestação de serviços de manutenção em dispositivos de diagnóstico médico
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Abstract(s)
Esta dissertação apresenta um plano de negócios e uma avaliação económico-financeira para a
implementação de um novo segmento de negócio dedicado à prestação de serviços de manutenção em
dispositivos de diagnóstico médico, tendo como foco equipamentos de electromedicina como
eletroencefalografia, eletromiografia e estimulação magnética transcraniana. O estudo de caso foi
desenvolvido na empresa Mundinter, que pretende expandir a sua oferta de serviços através da criação
de contratos de manutenção pós-garantia, proporcionando um acompanhamento mais personalizado
dos equipamentos vendidos.
O trabalho começa com uma revisão da literatura sobre manutenção hospitalar, explorando diferentes
tipos de manutenção, desde preventiva a corretiva, e a sua aplicação em dispositivos médicos. Em
seguida, é analisada a natureza e utilização dos equipamentos de diagnóstico, destacando a importância
de uma manutenção adequada para garantir o funcionamento ideal e a longevidade dos equipamentos.
A metodologia utilizada baseia-se na técnica de Estudo de Caso, com o desenvolvimento de um plano
de negócios que inclui uma análise de mercado detalhada, identificando potenciais clientes, concorrentes,
parcerias estratégicas, e recursos necessários para a implementação do novo serviço. O plano económicofinanceiro
inclui projeções de vendas, estrutura de custos, necessidades de investimento, e uma análise
de viabilidade económico-financeira usando o método de Fluxo de Caixa Descontado (Discounted Cash
Flow) e o modelo de avaliação de ativos financeiros CAPM (Capital Asset Pricing Model).
Os resultados indicam que, sob certas condições de mercado e financeiras, a nova unidade de negócio
apresenta potencial de viabilidade económico-financeira. A análise de sensibilidade demonstra que o
projeto é particularmente sensível a variações nas receitas e nos custos de manutenção, sublinhando a
necessidade de uma gestão rigorosa dos recursos e estratégias de mitigação de risco. Conclui-se que a
implementação do serviço de manutenção pode não só gerar novas receitas como também aumentar a
fidelização de clientes, contribuindo para o crescimento sustentável da empresa no longo prazo.
Este estudo oferece uma base sólida para a tomada de decisão estratégica da Mundinter, propondo
recomendações para maximizar o retorno sobre o investimento, reduzir riscos operacionais, e alinhar o
novo serviço com as necessidades do mercado de saúde em Portugal.
This dissertation presents a business plan and an economic and financial assessment for the implementation of a new business segment dedicated to providing maintenance services for medical diagnostic devices, focusing on electromedical equipment such as electroencephalography, electromyography and transcranial magnetic stimulation. The case study was conducted at the Mundinter company, which intends to expand its range of services by creating post-warranty maintenance contracts, providing more personalized monitoring of the equipment sold. The paper begins with a review of the literature on hospital maintenance, exploring several types of maintenance, from preventive to corrective, and their application to medical devices. Next, the nature and use of diagnostic equipment is analyzed, highlighting the importance of proper maintenance to ensure optimal operation and longevity of the equipment. The methodology used is based on the Case Study technique, with the development of a business plan that includes a detailed market analysis, identifying potential customers, competitors, strategic partnerships, and the resources needed to implement the new service. The economic and financial plan includes sales projections, cost structure, investment needs and an economic viability analysis using the Discounted Cash Flow method. The results indicate that, under certain market and financial conditions, the new business unit has the potential for economic viability. The sensitivity analysis shows that the project is particularly sensitive to variations in revenue and maintenance costs, underlining the need for rigorous resource management and risk mitigation strategies. It is concluded that the implementation of the maintenance service can not only generate new revenue but also increase customer loyalty, contributing to the company's longterm sustainable growth. This study provides a solid basis for Mundinter's strategic decision-making, proposing recommendations to maximize return on investment, reduce operational risks, and align the new service with the needs of the healthcare market in Portugal.
This dissertation presents a business plan and an economic and financial assessment for the implementation of a new business segment dedicated to providing maintenance services for medical diagnostic devices, focusing on electromedical equipment such as electroencephalography, electromyography and transcranial magnetic stimulation. The case study was conducted at the Mundinter company, which intends to expand its range of services by creating post-warranty maintenance contracts, providing more personalized monitoring of the equipment sold. The paper begins with a review of the literature on hospital maintenance, exploring several types of maintenance, from preventive to corrective, and their application to medical devices. Next, the nature and use of diagnostic equipment is analyzed, highlighting the importance of proper maintenance to ensure optimal operation and longevity of the equipment. The methodology used is based on the Case Study technique, with the development of a business plan that includes a detailed market analysis, identifying potential customers, competitors, strategic partnerships, and the resources needed to implement the new service. The economic and financial plan includes sales projections, cost structure, investment needs and an economic viability analysis using the Discounted Cash Flow method. The results indicate that, under certain market and financial conditions, the new business unit has the potential for economic viability. The sensitivity analysis shows that the project is particularly sensitive to variations in revenue and maintenance costs, underlining the need for rigorous resource management and risk mitigation strategies. It is concluded that the implementation of the maintenance service can not only generate new revenue but also increase customer loyalty, contributing to the company's longterm sustainable growth. This study provides a solid basis for Mundinter's strategic decision-making, proposing recommendations to maximize return on investment, reduce operational risks, and align the new service with the needs of the healthcare market in Portugal.
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Keywords
Manutenção hospitalar Dispositivos de diagnóstico médico Plano de negócios Avaliação enconómico-financeira