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Managing market segments with environmental concerns: geotourism and geodiversity

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dc.contributor.authorSousa, Bruno Barbosa
dc.contributor.authorMalheiro, Maria Alexandra
dc.contributor.authorLiberato, Pedro
dc.contributor.authorLiberato, Dália
dc.date.accessioned2020-08-06T13:47:52Z
dc.date.available2020-08-06T13:47:52Z
dc.date.issued2020
dc.description.abstractTourism is a multifaceted and geographically complex activity, with tourism increasingly creating new (and different) market segments with different individual interests. These segments are characterized by the motivations that make them travel and, in turn, by the differentiation of the existing offer. On the other hand, and in a recent tourist segment, geotourism, geotourists seek to enjoy contact with nature, perform sports activities and acquire authentic experiences. The present study aims to explore how this niche has developed, so it will be presented a contextualization of the concepts that are related to geotourism. Therefore, initially an approach to geodiversity and Geoconservation will be made (essential elements of this type of tourism) that will help to better understand the concept of geotourism, followed by a trip to the geosites that will end in the geoparks. Like companies, tourist destinations can also develop their own brands, becoming increasingly different and competitive destinations. Thus, this study aims to better understand the role of marketing applied to places and territories as a contribution to the tourist segmentation. In particular, a conceptual model is proposed to be tested empirically in geotourism contexts. In the end, some limitations and lines of investigation for the future will be presented. In an interdisciplinary perspective, this study presents inputs from the perspective of tourism and marketing (segmentation and consumer behavior of geotourism).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.isbn978-0-9998551-4-0
dc.identifier.urihttp://hdl.handle.net/10400.22/16162
dc.language.isoengpt_PT
dc.publisherIBIMApt_PT
dc.relation.publisherversionhttps://ibima.org/conference/35th-ibima-conference/#ffs-tabbed-15pt_PT
dc.subjectGeoconservationpt_PT
dc.subjectGeoparkpt_PT
dc.subjectGeositept_PT
dc.subjectGeotourismpt_PT
dc.subjectNiche tourismpt_PT
dc.titleManaging market segments with environmental concerns: geotourism and geodiversitypt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceSeville, Spainpt_PT
oaire.citation.endPage9690pt_PT
oaire.citation.startPage9682pt_PT
oaire.citation.title35th IBIMA Conference Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development during Global Challengespt_PT
person.familyNameLiberato
person.familyNameLiberato
person.givenNamePedro
person.givenNameDália
person.identifier.ciencia-id0E18-9B6A-FE45
person.identifier.ciencia-idF610-22F9-C504
person.identifier.orcid0000-0003-2908-1599
person.identifier.orcid0000-0003-0513-6444
person.identifier.scopus-author-id57200381200
person.identifier.scopus-author-id57200377509
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication5cb18f24-fc60-43a7-9b13-a54edc06d66e
relation.isAuthorOfPublication8af17803-7f2e-4819-bfd8-8ce657eff119
relation.isAuthorOfPublication.latestForDiscovery5cb18f24-fc60-43a7-9b13-a54edc06d66e

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