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Abstract(s)
O fenĆ³meno da globalizaĆ§Ć£o, a liberalizaĆ§Ć£o dos mercados e a eliminaĆ§Ć£o de āfronteirasā entre paĆses colocaram novos desafios Ć s empresas portuguesas, com muitas delas a encarar esses desafios como oportunidades. Desta forma, estas acabam por ponderar a exploraĆ§Ć£o de mercados externos, iniciando a internacionalizaĆ§Ć£o. Ć medida que o nĆŗmero de empresas que se internacionalizaram aumenta, a relevĆ¢ncia dos estudos referentes aos processos de internacionalizaĆ§Ć£o tambĆ©m aumenta. Utilizando a metodologia de estudo de caso, procedemos Ć anĆ”lise do processo de internacionalizaĆ§Ć£o do Grupo Casais, uma empresa portuguesa do setor da ConstruĆ§Ć£o e Engenharia. ApĆ³s estudar o processo, chegamos Ć conclusĆ£o de que o processo de internacionalizaĆ§Ć£o do Grupo Casais Ć© sequencial, estando intimamente ligado Ć Teoria das Redes devido Ć presenƧa da organizaĆ§Ć£o em redes que facilitam o acesso Ć informaĆ§Ć£o sobre os mercados externos e a entrada nos mesmos.
The phenomenon of globalization, the liberalization of markets and the elimination of ābordersā between countries have set new challenges for Portuguese companies, with many of them seeing these challenges as opportunities. So they end up considering the exploration of foreign markets, starting the internationalization process. As the number of companies that have internationalized increases, the relevance of studies regarding internationalization processes also increases. Using the case study methodology, we proceeded to analyze the internationalization process of the Grupo Casais, a Portuguese company in the Construction and Engineering sector. After studying the process, we have concluded that the internationalization process of the Grupo Casais Casais is gradual, being closely linked to the Networks Theory due to the presence of the company in networks that facilitate access to and information about foreign markets.
The phenomenon of globalization, the liberalization of markets and the elimination of ābordersā between countries have set new challenges for Portuguese companies, with many of them seeing these challenges as opportunities. So they end up considering the exploration of foreign markets, starting the internationalization process. As the number of companies that have internationalized increases, the relevance of studies regarding internationalization processes also increases. Using the case study methodology, we proceeded to analyze the internationalization process of the Grupo Casais, a Portuguese company in the Construction and Engineering sector. After studying the process, we have concluded that the internationalization process of the Grupo Casais Casais is gradual, being closely linked to the Networks Theory due to the presence of the company in networks that facilitate access to and information about foreign markets.
Description
Keywords
ConstruĆ§Ć£o Grupo Casais Processo de internacionalizaĆ§Ć£o Teoria das redes Construction Networks theory Internationalization process