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Advisor(s)
Abstract(s)
The research aims to identify the motivations for using crowdfunding (CF) as it becomes a
significant way of funding new ventures. The study adopts a quantitative approach, based on
an online survey sent to the entrepreneurs who have used the largest and oldest Portuguese CF
platform (PPL) for funding. The data were analysed in relation to frequency and use of
platforms, typology of projects, level of success and satisfaction with the campaigns, and the
motivations for using CF.
The results indicate that the main motivations that lead promoters to use CF are the lack of
financial resources to launch/develop the venture, the possibility of increasing the project's
visibility online and the easy access to funding with less bureaucracy.
The study provides insight to platform managers to better promote the advantages of using CF
among potential entrepreneurs according to its main motivations. At the same time, the
findings offer knowledge that could help interested entrepreneurs avoid costly mistakes.
Further, the research reveals that developing a CF campaign is not an easy task as it demands a
considerable investment in time and resources to be successful.
The analysis of the motivations and satisfaction of entrepreneurs regarding CF allows for
recommendations into the contributory or inhibiting factors of CF. On the positive side of the
balance are the online visibility of the project (through social media) and the low bureaucracy
to get the money. On the negative side, the investment in time and resources needed to
perform the campaign.
Description
Keywords
Entrepreneurship Crowdfunding Motivations PPL Platform
Citation
Bernardino, S., Freitas Santos, J. & Silva, R. (2021). Motivations for using CF: A study among portuguese entrepreneurs. 14th Annual Conference of the EuroMed Academy of Business- “Contemporary Business Concepts and Strategies in the new Era”, Virtual, 22-23 September, 2021, ISBN: 978-9963-711-90-1, 87-99;