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Abstract(s)
Nos últimos anos as compras online cresceram significativamente, devido à rápida evolução da tecnologia. Com isto as empresas da indústria de comércio online precisaram de pensar em formas de gerar mais lucro e de conseguirem atrair mais consumidores, melhorando o modo como os mesmos navegam nos websites e efetuam compras. Neste tipo de indústria, pensar em acessibilidade é garantir que um maior número de pessoas/consumidores consegue ver e navegar no conteúdo do website, gerando assim mais taxa de conversão e mais receitas para a própria marca. Consequentemente, não se pode menosprezar nenhum tipo de consumidores e é assim que a acessibilidade se torna num fator muito importante neste tipo de negócio. A acessibilidade permite que todo o conteúdo de um website seja acedido por um público o mais amplo possível, incluindo todas as pessoas, quer possuam incapacidades ou não. Desta forma, a acessibilidade na web visa permitir que os utilizadores possam consultar e interagir com a informação digital, usando qualquer dispositivo que tenham. Com vista a atingir o objetivo de tornar os websites e-commerce acessíveis, irá ser desenvolvido um protótipo, composto por vários componentes (partes) já preparados nesta vertente, que servirão de base comum a vários websites e-commerce da organização. Para desenvolver este projeto é necessária a pesquisa e implementação de acessibilidade e respetiva aplicação de conceitos no protótipo. Quer o protótipo base quer os componentes do mesmo, devem ser incluídos em diversos websites e-commerce, com a finalidade de verificar se o objetivo foi atingido ou não. É também necessário verificar a satisfação quer dos utilizadores finais, quer das partes interessadas no projeto através de inquéritos finais e testes de usabilidade. Por fim, este protótipo deve servir como sensibilização à necessidade de implementação de acessibilidade e servir como referência de boas práticas do tema para qualquer projeto da organização.
Over the last years, online shopping grew significantly due to the rapid evolution of technology. With this, e-commerce industry companies needed to think of new ways of generating profit and reach more consumers, improving the way they navigate and shop in their websites. In this type of industry, thinking in accessibility is to ensure that a greater number of persons/consumers can navigate the content of the website, increasing its conversion rate, thus leading to more income. Consequently, one cannot belittle any type of consumer, and that's how accessibility becomes such a relevant factor in this type of business. Accessibility allows that all the website's content is available to a broader audience, including everyone, whether they have some kind of disability or not. With this, accessibility on the web aims to enable users to consult and interact with digital information, using whatever device they have. In order to make e-commerce sites accessible, a prototype will be developed, composed of several components (parts) already prepared in this strand, which will serve as a common base for various e-commerce websites of the organization. For this project's development, is required the research and implementation of accessibility and their respective application of concepts in the prototype. Both the base prototype and its components should be included in multiple e-commerce websites, with the goal to verify if the goal was actually achieved. It's also necessary to verify both the end-users satisfaction as well as the project's stakeholders, through final surveys and usability tests. Lastly, this prototype must act as sensibilization to the need for implementing accessibility and be a reference of the subject's good practices for every organization project.
Over the last years, online shopping grew significantly due to the rapid evolution of technology. With this, e-commerce industry companies needed to think of new ways of generating profit and reach more consumers, improving the way they navigate and shop in their websites. In this type of industry, thinking in accessibility is to ensure that a greater number of persons/consumers can navigate the content of the website, increasing its conversion rate, thus leading to more income. Consequently, one cannot belittle any type of consumer, and that's how accessibility becomes such a relevant factor in this type of business. Accessibility allows that all the website's content is available to a broader audience, including everyone, whether they have some kind of disability or not. With this, accessibility on the web aims to enable users to consult and interact with digital information, using whatever device they have. In order to make e-commerce sites accessible, a prototype will be developed, composed of several components (parts) already prepared in this strand, which will serve as a common base for various e-commerce websites of the organization. For this project's development, is required the research and implementation of accessibility and their respective application of concepts in the prototype. Both the base prototype and its components should be included in multiple e-commerce websites, with the goal to verify if the goal was actually achieved. It's also necessary to verify both the end-users satisfaction as well as the project's stakeholders, through final surveys and usability tests. Lastly, this prototype must act as sensibilization to the need for implementing accessibility and be a reference of the subject's good practices for every organization project.
Description
Keywords
Acessibilidade Acessibilidade na Web Incapacidade E-commerce Componentes Accessibility Web Accessibility Disability E-commerce Components