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Abstract(s)
O aumento exponencial da evolução tecnológica reconfigurou a forma como as organizações se implementam nos mercados. Os sistemas baseados em regras, ajudam a transformaram o posicionamento empresarial no mundo dos negócios, sendo que a implementação destes sistemas, oferece oportunidades de reconhecimento face à concorrência, através da criação de propostas de valor inerentes ao mesmo, potenciando a sustentabilidade das organizações do e-business e do e-commerce e consequentes abordagens de negócios. Estando a organização em estudo já implementada nessas áreas, a questão que se coloca é como será capaz de atuar eficazmente perante um aumento de encomendas previsto na ordem das 5 vezes.
Para dar resposta a este problema, foi desenvolvido um sistema baseado em regras integrado no sistema já existente, capaz de fazer a validação automática de aproximadamente 95% das encomendas. Este sistema é capaz de responder, simultaneamente, às necessidades da empresa e à satisfação dos clientes, identificando indicadores de fraude com base num conjunto de regras.
The exponential growth of the technological evolution reshaped the way organizations are implemented in the markets. The technologies based on the Internet, from which rule-based systems stand out, have transformed the business positioning in the business world, and the implementation of these technologies offers opportunities for recognition in relation to its competition through the e-business creation and its value proposition, enhancing the sustainability of the organizations and consequent business approaches. Being the organization under study already implemented in the e-business and e-commerce areas, the question that arises is how will be able to effectively act before an expected increase of five times on the amount of orders. To solve this problem, it has been developed an integrated rule-based system, able to do the automatic validation about 95% of the orders. This system is able to respond simultaneously to business needs and customer satisfaction, by identifying fraud indicators based on a set of rules.
The exponential growth of the technological evolution reshaped the way organizations are implemented in the markets. The technologies based on the Internet, from which rule-based systems stand out, have transformed the business positioning in the business world, and the implementation of these technologies offers opportunities for recognition in relation to its competition through the e-business creation and its value proposition, enhancing the sustainability of the organizations and consequent business approaches. Being the organization under study already implemented in the e-business and e-commerce areas, the question that arises is how will be able to effectively act before an expected increase of five times on the amount of orders. To solve this problem, it has been developed an integrated rule-based system, able to do the automatic validation about 95% of the orders. This system is able to respond simultaneously to business needs and customer satisfaction, by identifying fraud indicators based on a set of rules.
Description
Keywords
Sistemas baseados em regras Proposta de valor Sustentabilidade Prevenção de fraude Rule-based systems Value proposition Sustainability Fraud prevention