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Hotel distribution: the influence of online travel agencies on Porto and Northern Portugal hotels

2021Conference object Restricted access
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dc.contributor.authorCosta, Elga
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorRibeiro, Joaquim
dc.contributor.authorMeneses, Daniela
dc.date.accessioned2021-11-05T14:28:44Z
dc.date.available2021-11-05T14:28:44Z
dc.date.issued2021
dc.description.abstractThis research aims to understand the influence factors of Online Travel Agencies (OTAs) to book accommodation in four- and five-star hotels in Porto and Northern Portugal, as well as to understand their role in the profitability of each hotel. Online distribution is a necessity for hotels, either to reach higher clients’ numbers or to give visibility to the brand. The presence of OTAs can cause a dependency of the hotels on these intermediaries, so it is necessary to understand the influence that OTAs have on hoteliers, as well as to understand if they have strategies to capture direct reservations. In this present research, the quantitative methodology was chosen, and the data collection instrument was the questionnaire survey. In a universe of 150 hotel units, 55 valid questionnaires were obtained. Exploratory factor analysis was used to define the weights and to construct the index of the influence of OTAs on hotel units. Data collection confirms the influence of OTAs on hotels and the hotels consider OTAs to be essential for maximising occupancy and revenue and as a way of reaching more customers.pt_PT
dc.description.sponsorshipFernanda A. Ferreira thanks to the Project “TURNOUT: Desenvolvimento do Turismo Outdoor da Região Norte de Portugal”, with the reference POCI-01-0145-FEDER-032289 and funded by the European Regional Development Fund (FEDER) (through the Operational Programme ‘Innovation and competitiveness’) and by the Portuguese Foundation for the Development of Science (FCT), of the Ministry of Science, Technology and Higher Education. This work is, also, funded by National Funds through the Foundation for Science and Technology under the project UIDB/04752/2020.
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.34190/IRT.21.035pt_PT
dc.identifier.isbn978-1-912764-93-8
dc.identifier.isbn978-1-912764-92-1
dc.identifier.urihttp://hdl.handle.net/10400.22/18816
dc.language.isoengpt_PT
dc.publisherAcademic Conferences and Publishing Internationalpt_PT
dc.relationPOCI-01-0145-FEDER-032289
dc.relationUIDB/04752/2020
dc.relation.publisherversionhttps://www.academic-bookshop.com/ourshop/prod_7582335-ICTR-2021-PDF-Version-Proceedings-of-the-4th-International-Conference-on-Tourism-Research.htmlpt_PT
dc.subjectOnline distributionpt_PT
dc.subjectOTApt_PT
dc.subjectFour- and five- star hotelspt_PT
dc.subjectPorto and Northern Portugalpt_PT
dc.titleHotel distribution: the influence of online travel agencies on Porto and Northern Portugal hotelspt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceVirtual conferencept_PT
oaire.citation.endPage135pt_PT
oaire.citation.startPage127pt_PT
oaire.citation.titleProceedings of the 4th International Conference on Tourism Researchpt_PT
person.familyNameCosta
person.familyNameFerreira
person.familyNameRibeiro
person.familyNameMeneses
person.givenNameElga
person.givenNameFernanda A.
person.givenNameJoaquim
person.givenNameDaniela
person.identifierR-000-4TV
person.identifier.ciencia-idD116-9419-5778
person.identifier.ciencia-id0217-C945-BB4B
person.identifier.orcid0000-0002-6097-0987
person.identifier.orcid0000-0002-1335-7821
person.identifier.orcid0000-0003-4708-6537
person.identifier.orcid0000-0001-5840-8357
person.identifier.ridN-4563-2013
person.identifier.scopus-author-id35228396200
person.identifier.scopus-author-id24723992800
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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relation.isAuthorOfPublication.latestForDiscovery651174aa-8586-4eae-9ffd-95f52e6e9ceb

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