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Abstract(s)
Vivemos numa sociedade dominada por organizações, onde todas têm uma determinada missão, que deve orientar a empresa, nos objetivos e nas ações de forma a garantir a sua viabilidade, o que só é possível se as organizações conseguirem um desempenho eficiente e, simultaneamente, conseguirem satisfazer as necessidades dos seus clientes.
A Logística surge como elemento de interface entre fornecedores e clientes, sendo responsável pela gestão de fluxos físicos e de informação, tendo como foco a satisfação total dos clientes e contemplando três variáveis chave: o tempo, o custo e a qualidade de serviço.
A Gestão da Cadeia de Abastecimento envolve a captação e retenção de clientes e mercados, a eficiência da gestão de operações, a rendibilidade das empresas, mas também a coordenação e a procura de parceiros de cadeia, permitindo desenvolver mecanismos de sincronização entre fornecedores, intermediários, prestadores de serviços logísticos e clientes.
Um sistema logístico eficiente, através da receção, gestão e partilha de informação com todos os partners do negócio, irá desencadear uma racionalização de recursos e alavancar melhores resultados.
O presente estudo pretende identificar a importância da logística e da gestão relacional e colaborativa na cadeia de abastecimento e de que forma a visão subjacente de logística integrada e de criação de sinergias podem influenciar a performance de uma empresa.
We live in a society dominated by organizations, where all have a certain mission, which must guide the company, in the objectives and actions in order to ensure its viability, which is only possible if the organizations achieve efficient performance and, at the same time, manage to meet the needs of their customers. Logistics emerges as an interface element between suppliers and customers, being responsible for the management of physical and information flows, focusing on total customer satisfaction and contemplating three key variables: time, cost and quality of service. Supply Chain Management involves attracting and retaining customers and markets, the efficiency of operations management, the profitability of companies, but also the coordination and demand of chain partners, allowing to develop synchronization mechanisms between suppliers, intermediaries, logistics service providers and customers. An efficient logistics system, through the reception, management and sharing of information with all business partners, will trigger a rationalization of resources and leverage better results. This study aims to identify the importance of logistics and relational and collaborative management in the supply chain and how the underlying vision of integrated logistics and the creation of synergies can influence a company's performance.
We live in a society dominated by organizations, where all have a certain mission, which must guide the company, in the objectives and actions in order to ensure its viability, which is only possible if the organizations achieve efficient performance and, at the same time, manage to meet the needs of their customers. Logistics emerges as an interface element between suppliers and customers, being responsible for the management of physical and information flows, focusing on total customer satisfaction and contemplating three key variables: time, cost and quality of service. Supply Chain Management involves attracting and retaining customers and markets, the efficiency of operations management, the profitability of companies, but also the coordination and demand of chain partners, allowing to develop synchronization mechanisms between suppliers, intermediaries, logistics service providers and customers. An efficient logistics system, through the reception, management and sharing of information with all business partners, will trigger a rationalization of resources and leverage better results. This study aims to identify the importance of logistics and relational and collaborative management in the supply chain and how the underlying vision of integrated logistics and the creation of synergies can influence a company's performance.
Description
Keywords
Logística Cadeia de abastecimento Gestão relacional Sinergias Logistics Supply chain Relational management Synergies