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Relatório final de estágio Treeosk
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 8.08 MB | Adobe PDF |
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Abstract(s)
O presente relatório descreve as atividades desenvolvidas no estágio realizado na Treeosk, uma start-up belga especializada em soluções phygital, no âmbito do Mestrado em Assessoria e Comunicação Digital. Durante cerca de 1.088 horas de trabalho, a estagiária desempenhou o papel de Social Media Manager, sendo responsável pela criação e gestão de mais de 250 conteúdos digitais para as redes sociais da empresa, nomeadamente LinkedIn e Instagram. Estas atividades visavam aumentar o engagement e reforçar a presença da Treeosk no digital, consolidando a sua imagem como pioneira na integração de tecnologias digitais em ambientes físicos.
Além da gestão de conteúdos, o estágio incluiu uma participação ativa no processo de rebranding da empresa, onde a estagiária colaborou na reformulação do website corporativo e no desenvolvimento de estratégias visuais e textuais alinhadas com a nova identidade da Treeosk. Também foi realizado um acompanhamento contínuo de KPIs e análises de desempenho, com o objetivo de monitorizar e otimizar as estratégias de comunicação. A experiência proporcionou uma compreensão prática das dinâmicas de comunicação digital, a importância do planeamento estratégico e a integração do conceito phygital, permitindo uma visão inovadora e centrada nas necessidades do cliente.
Este estágio contribuiu significativamente para o desenvolvimento de competências técnicas e analíticas, essenciais para a comunicação digital no mercado atual. O relatório de estágio finaliza com uma avaliação dos resultados, destacando os desafios enfrentados, como a necessidade de maior investimento em publicidade paga, e refletindo sobre o impacto da experiência no percurso profissional da estagiária.
This final report describes the activities undertaken during the internship at Treeosk, a Belgian start-up specializing in phygital solutions, as part of the Master’s in Digital Communication and Consulting. Over approximately 1,088 hours of work, the intern took on the role of Social Media Manager, responsible for creating and managing over 250 digital content pieces for the company’s social media platforms, namely LinkedIn and Instagram. These activities aimed to increase engagement and strengthen Treeosk’s presence in the digital sector, establishing its reputation as a pioneer in integrating digital technologies into physical environments. In addition to content management, the internship included active participation in the company’s rebranding process, where the intern contributed to the redevelopment of the corporate website and the development of visual and textual strategies aligned with Treeosk’s new brand identity. Continuous KPI monitoring and performance analyses were conducted to optimize communication strategies. This experience provided a practical understanding of digital communication dynamics, the importance of strategic planning, and the integration of the phygital concept, fostering an innovative and customer-centric approach. This internship significantly contributed to the development of technical and analytical skills essential for digital communication in today’s market. The report concludes with an assessment of results, highlighting challenges faced, such as the need for greater investment in paid advertising, and reflecting on the internship’s impact on the intern’s professional path.
This final report describes the activities undertaken during the internship at Treeosk, a Belgian start-up specializing in phygital solutions, as part of the Master’s in Digital Communication and Consulting. Over approximately 1,088 hours of work, the intern took on the role of Social Media Manager, responsible for creating and managing over 250 digital content pieces for the company’s social media platforms, namely LinkedIn and Instagram. These activities aimed to increase engagement and strengthen Treeosk’s presence in the digital sector, establishing its reputation as a pioneer in integrating digital technologies into physical environments. In addition to content management, the internship included active participation in the company’s rebranding process, where the intern contributed to the redevelopment of the corporate website and the development of visual and textual strategies aligned with Treeosk’s new brand identity. Continuous KPI monitoring and performance analyses were conducted to optimize communication strategies. This experience provided a practical understanding of digital communication dynamics, the importance of strategic planning, and the integration of the phygital concept, fostering an innovative and customer-centric approach. This internship significantly contributed to the development of technical and analytical skills essential for digital communication in today’s market. The report concludes with an assessment of results, highlighting challenges faced, such as the need for greater investment in paid advertising, and reflecting on the internship’s impact on the intern’s professional path.
Description
Keywords
Phygital Social media B2B Comunicação digital Phygital Social media Communication Phygital Social media Digital communications