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Abstract(s)
A situaĆ§Ć£o atual mundial, em contexto de globalizaĆ§Ć£o, torna os mercados externos cada vez mais imprescindĆveis para a sobrevivĆŖncia das empresas. As empresas tĆŖm de procurar diversas formas para manter/aumentar o seu desempenho e sustentabilidade, uma vez que estĆ£o rodeadas de oportunidades e ameaƧas.
Deste modo, a internacionalizaĆ§Ć£o assume um papel importante para a competitividade das empresas, sendo este processo, considerado complexo, caracterizado pelas estratĆ©gias operacionais que originarĆ£o fluxos financeiros importantes de produtos e de conhecimentos para as empresas.
Em Portugal, a internacionalizaĆ§Ć£o das empresas encontra-se numa fase de expansĆ£o sendo, esta, fundamental para o desenvolvimento na economia. As pequenas e mĆ©dias empresas (PME) representam um dos grandes impulsores do progresso econĆ³mico portuguĆŖs daĆ a necessidade de se estudar o processo de internacionalizaĆ§Ć£o de forma a perceber como este processo se realiza, quais os objetivos a atingir, que estratĆ©gias para a sobrevivĆŖncia e crescimento destas empresas.
Seguindo uma abordagem metodolĆ³gica qualitativa, atravĆ©s de um estudo de caso mĆŗltiplo, procurou-se entender o processo de internacionalizaĆ§Ć£o de trĆŖs empresas, pertencentes ao setor do mobiliĆ”rio, desde as estratĆ©gias e modalidades que foram aplicadas pelas mesmas para atingir os nĆveis onde se encontram na atualidade.
A anĆ”lise dos casos em estudo permitiu-nos concluir que, relativamente ao modo de entrada adotado pelas empresas, todas optaram pela exportaĆ§Ć£o direta como forma de exportarem os seus produtos e, relativamente Ć s motivaƧƵes que levaram estas empresas a internacionalizarem, todas apresentam motivaƧƵes internas em comum, tais como, o crescimento e expansĆ£o da empesa.
The current global situation, in a context of globalization, makes foreign markets increasingly essential for the survival of companies. Companies have to look for different ways to maintain/increase their performance and sustainability, as they are surrounded by opportunities and threats. Thus, internationalization plays an important role in the competitiveness of companies, and this process, considered complex, is characterized by operational strategies that will generate important financial flows of products and knowledge for companies. In Portugal, the internationalization of companies is in an expansion phase, which is fundamental for the development of the economy. Small and medium-sized enterprises (SMEs) represent one of the main drivers of Portuguese economic progress, hence the need to study the internationalization process in order to understand how this process is carried out, what objectives to achieve, what strategies for survival and growth of these companies. Following a qualitative methodological approach, through a multiple case study, we sought to understand the internationalization process of three companies, belonging to the furniture sector, from the strategies and modalities that were applied by them to reach the levels where they are in present. The analysis of the cases under study allowed us to conclude that, regarding the entry mode adopted by the companies, they all opted for direct export as a way of exporting their products and, regarding the motivations that led these companies to internationalize, they all present internal motivations in common, such as the growth and expansion of the company.
The current global situation, in a context of globalization, makes foreign markets increasingly essential for the survival of companies. Companies have to look for different ways to maintain/increase their performance and sustainability, as they are surrounded by opportunities and threats. Thus, internationalization plays an important role in the competitiveness of companies, and this process, considered complex, is characterized by operational strategies that will generate important financial flows of products and knowledge for companies. In Portugal, the internationalization of companies is in an expansion phase, which is fundamental for the development of the economy. Small and medium-sized enterprises (SMEs) represent one of the main drivers of Portuguese economic progress, hence the need to study the internationalization process in order to understand how this process is carried out, what objectives to achieve, what strategies for survival and growth of these companies. Following a qualitative methodological approach, through a multiple case study, we sought to understand the internationalization process of three companies, belonging to the furniture sector, from the strategies and modalities that were applied by them to reach the levels where they are in present. The analysis of the cases under study allowed us to conclude that, regarding the entry mode adopted by the companies, they all opted for direct export as a way of exporting their products and, regarding the motivations that led these companies to internationalize, they all present internal motivations in common, such as the growth and expansion of the company.
Description
Keywords
Empresas EstratĆ©gias Estudo de caso InternacionalizaĆ§Ć£o Teorias Portugal Setor do mobiliĆ”rio Companies Strategies Furniture sector Case study Internationalization Theories