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Trends in hotel pricing: identifying guest value hotel attributes using the cases of Lisbon and Porto

2016Journal article Restricted access
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dc.contributor.authorCastro, Conceição
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorFerreira, Flávio
dc.date.accessioned2016-12-12T11:16:09Z
dc.date.available2016-12-12T11:16:09Z
dc.date.issued2016
dc.description.abstractPurpose – The aim of this paper is to analyze and compare the effect of different hotel characteristics and room attributes on room rates of hotels in the cities of Lisbon and Porto, the capital and second most important city in Portugal. Design/methodology/approach – Using the hedonic pricing method, hotel characteristics are decomposed and analyzed, giving us the perception of the impact of each hotel attributes on the room rates and the people’s willingness to pay for this. Ordinary least square regression analysis was applied to the hedonic price model to find which variables could explain differences in the hotel room rates in Lisbon and Porto. Findings – The results suggest that in Lisbon and in Porto, a number of common characteristics have significant effects on consumer willingness to pay for a stay in a hotel as star rating, consumer rating and the room size. In Porto, the existence of a fitness centre and in Lisbon, the distance to the city centre are also attributes that create a premium in room rates. Practical implications – The knowledge of the most valued characteristics by consumers is an important tool for hotel managers to define a price strategy. Also important is the knowledge of the attributes that provide more added value for consumers as these should be taken into account in new investment decisions. Originality/value – This study highlights the implications of the way one defines and measures qualitative hotel characteristics in hedonic pricing. Although the hedonic method has been applied in several studies, to our knowledge, in Portugal, there are few studies applied only to hotel room rates, and there are no studies comparing hotel room rates in different Portuguese cities. Moreover, the research highlights the critical role of a proper definition and measurement of the variables in hedonic pricing in general and the hotel star in particular.pt_PT
dc.identifier.doi10.1108/WHATT-09-2016-0047
dc.identifier.issn1755-4217
dc.identifier.urihttp://hdl.handle.net/10400.22/8744
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.subjectTourismpt_PT
dc.subjectHotel attributespt_PT
dc.subjectHedonic pricespt_PT
dc.subjectHotel room ratespt_PT
dc.subjectLisbonpt_PT
dc.subjectPortopt_PT
dc.titleTrends in hotel pricing: identifying guest value hotel attributes using the cases of Lisbon and Portopt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage698pt_PT
oaire.citation.startPage691pt_PT
oaire.citation.titleWorldwide Hospitality and Tourism Themespt_PT
oaire.citation.volume8, 6pt_PT
person.familyNameCastro
person.familyNameFerreira
person.familyNameFerreira
person.givenNameConceição
person.givenNameFernanda A.
person.givenNameFlávio
person.identifierR-000-4TV
person.identifier.ciencia-id0C16-E836-2C6E
person.identifier.ciencia-idD116-9419-5778
person.identifier.ciencia-id9F13-D3C6-244B
person.identifier.orcid0000-0002-1550-5867
person.identifier.orcid0000-0002-1335-7821
person.identifier.orcid0000-0001-7812-0983
person.identifier.ridQ-1326-2016
person.identifier.ridN-4563-2013
person.identifier.ridN-4562-2013
person.identifier.scopus-author-id56790437400
person.identifier.scopus-author-id24723992800
person.identifier.scopus-author-id22978799800
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication055ec1c4-2a34-413a-b196-d4716682eb91
relation.isAuthorOfPublicationaaa18584-508e-46b1-9b50-4e174c0e142c
relation.isAuthorOfPublication6f67981a-3965-4ace-aec9-65938c4bcf66
relation.isAuthorOfPublication.latestForDiscoveryaaa18584-508e-46b1-9b50-4e174c0e142c

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