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Advisor(s)
Abstract(s)
The coronavirus (COVID-19) pandemic spread rapidly around the world, generating economic shocks with pace and intensity above those observed in previous crises. Faced with this pandemic scenario, several economic sectors such as tourism, health, transportation were seriously affected. This paper focuses on the tourism sector which has been affected by various restrictions on passenger transport, the end of the free movement of people between countries, and the insecurity of travelers. This paper uses the Method Unified for Strategic Prospective Planning (Momento) for a company in the tourism sector so that it is possible to deal more effectively with uncertainties about the coming years. The methodology applied here can be a strategic-prospective planning proposal for this sector. The study based on the collected data allowed the creation of three possible future scenarios, which could support the creation of action plans and help the company's decision-makers to avoid themselves in the worst-case scenario and maximize the use of the best-case scenario. From this study, it was possible to bring greater knowledge to the tourism company about which are the variables that can most impact its business in a 5-year horizon, because the approach by the Momento method allowed the structuring and analysis of the variables and uncertainties observed in the construction of the prospective scenarios of tourism and its business in the middle of the socioeconomic instability experienced in the current period of the COVID-19 pandemic.
Description
Keywords
Momento method Prospecting Scenarios Tourism
Citation
Publisher
Springer