| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.03 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
As transformações tecnológicas no digital têm restruturado profundamente a forma como comunicamos e interagimos. Com a crescente expansão da Internet e novos media digitais, os meios de comunicação modernos tornaram-se centrais na vida quotidiana, sendo, por isso, imperativo estudar o papel dos meios de comunicação modernos, em particular os websites. Como tal, ainda que esta evolução tenha impactado positivamente o acesso à informação e a comunicação ativa, emergem novos desafios nos mais diversos setores. O setor do turismo, especialmente os restaurantes, tem sido significativamente impactado por estas transformações. Este estudo, por sua vez, foca-se na teoria da Comunicação Dialógica, com pesquisa a ter como objetivo principal estudar a adoção da comunicação dialógica, através do princípio Ciclo Dialógico, pelo setor de Restauração Michelin em Portugal, e objetivos específicos os seguintes: reconhecer o website do Restaurante Michelin com maior e menor grau de adoção do ciclo dialógico; identificar o grau de adoção dos indicadores do Ciclo Dialógico nos websites dos Restaurantes Michelin; identificar os indicadores mais e menos aplicados pelos websites dos Restaurantes Michelin; identificar quais os indicadores do Ciclo Dialógico mais adotados pelo público no contexto de websites de Restaurantes Michelin; identificar as razões que levam os utilizadores a visitarem websites de restaurantes Michelin; realizar uma análise cruzada dos resultados obtidos pela grelha de análise aos websites e os resultados do questionário relativamente à presença dos indicadores do Ciclo Dialógico nos websites de restaurantes Michelin. Para alcançar este propósito, a investigação implementou uma abordagem mista, combinando dados quantitativos e qualitativos. A recolha dos dados foi feita através de uma grelha de análise e um inquérito por questionário. Após análise dos dados, podemos concluir que os websites dos restaurantes Michelin em Portugal mostram uma baixa adoção da comunicação dialógica através do princípio do Ciclo Dialógico, que as principais razões pelas quais os utilizadores que se expõem ao conteúdo dos websites estão associadas à procura de informação e interação, sendo que os dois indicadores aos quais dão maior importância são: Partilha de experiências vividas pelos utilizadores (textos) e Partilha de experiências vividas pelos utilizadores (fotografias).
Technological transformations in the digital world have profoundly restructured the way we communicate and interact. With the growing expansion of the Internet and new digital media, modern means of communication have become central to everyday life, and it is therefore imperative to study the role of modern means of communication, particularly websites. As such, although these developments have had a positive impact on access to information and active communication, new challenges are emerging in a wide variety of sectors. The tourism sector, especially restaurants, has been significantly impacted by these transformations. This study, in turn, focuses on the theory of Dialogic Communication, with the main objective being to study the adoption of dialogic communication, through the Dialogic Cycle principle, by the Michelin Restaurant sector in Portugal, and the following specific objectives: to recognise the Michelin Restaurant website with the highest and lowest degree of adoption of the Dialogic Cycle; to identify the degree of adoption of the Dialogic Cycle indicators on Michelin Restaurant websites; to identify the indicators most and least applied by Michelin Restaurant websites; to identify which Dialogic Cycle indicators are most adopted by the public in the context of Michelin Restaurant websites; identify the reasons why users visit Michelin restaurant websites; carry out a cross-analysis of the results obtained from the website analysis grid and the results of the questionnaire regarding the presence of Dialogic Cycle indicators on Michelin restaurant websites. To achieve this, the research implemented a mixed approach, combining quantitative and qualitative data. Data was collected using an analysis grid and a questionnaire survey. After analysing the data, we can conclude that the websites of Michelin restaurants in Portugal have a low adoption of dialogic communication through the principle of the Dialogic Cycle, that the main reasons why users expose themselves to the content of the websites are the search for information and interaction, and that the two indicators to which they attribute the greatest importance are: Sharing experiences lived by users (texts) and Sharing experiences lived by users (photographs).
Technological transformations in the digital world have profoundly restructured the way we communicate and interact. With the growing expansion of the Internet and new digital media, modern means of communication have become central to everyday life, and it is therefore imperative to study the role of modern means of communication, particularly websites. As such, although these developments have had a positive impact on access to information and active communication, new challenges are emerging in a wide variety of sectors. The tourism sector, especially restaurants, has been significantly impacted by these transformations. This study, in turn, focuses on the theory of Dialogic Communication, with the main objective being to study the adoption of dialogic communication, through the Dialogic Cycle principle, by the Michelin Restaurant sector in Portugal, and the following specific objectives: to recognise the Michelin Restaurant website with the highest and lowest degree of adoption of the Dialogic Cycle; to identify the degree of adoption of the Dialogic Cycle indicators on Michelin Restaurant websites; to identify the indicators most and least applied by Michelin Restaurant websites; to identify which Dialogic Cycle indicators are most adopted by the public in the context of Michelin Restaurant websites; identify the reasons why users visit Michelin restaurant websites; carry out a cross-analysis of the results obtained from the website analysis grid and the results of the questionnaire regarding the presence of Dialogic Cycle indicators on Michelin restaurant websites. To achieve this, the research implemented a mixed approach, combining quantitative and qualitative data. Data was collected using an analysis grid and a questionnaire survey. After analysing the data, we can conclude that the websites of Michelin restaurants in Portugal have a low adoption of dialogic communication through the principle of the Dialogic Cycle, that the main reasons why users expose themselves to the content of the websites are the search for information and interaction, and that the two indicators to which they attribute the greatest importance are: Sharing experiences lived by users (texts) and Sharing experiences lived by users (photographs).
Description
Keywords
Comunicação digital Comunicação dialógica Dialogismos Restaurantes Michelin Ciclo dialógico Portugal Digital communication Dialogic loop Dialogic communication dialogisms Michelin-starred restaurants