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Abstract(s)
O objetivo principal deste relatório é apresentar a intervenção e a experiência adquirida em contexto de estágio na instituição do Politécnico do Porto, mais concretamente na assessoria administrativa ao Serviço de Relações Públicas e Comunicação dos Serviços da Presidência do P.PORTO. A escolha do local de estágio deveu-se essencialmente por ser uma organização de elevada reputação, pela oportunidade de conhecer melhor a orgânica da qual o Instituto Superior de Contabilidade e Administração do Porto (ISCAP) faz parte, e pela sua boa localização que facilitou a minha deslocação diária para o estágio. Por outro lado, pareceu-me uma possibilidade de adquirir competências num contexto organizacional e colocar em prática os conhecimentos desenvolvidos ao longo do mestrado, de maneira a auxiliar a entidade a atingir os resultados definidos. O período de estágio, contabilizou setecentas horas (quatro meses e meio), com início a 26 de janeiro de 2023 e fim a 5 de junho de 2023 e centrou-se na estruturação e organização de um plano de comunicação para o ano letivo completo, e outro, focado exclusivamente no mês de maio (Mês Europeu da Diversidade), ambos associados ao plano de ação do P.PORTO, a Missão Equidade, Diversidade e Inclusão (MEDI) 2022-2026.
Durante a realização do estágio, uma das funções exercidas foi ser responsável pela estrutura dos planos de comunicação, bem como a sugestão de atividades que pudessem ser incluídas, sempre em conformidade com os parâmetros definidos no plano de ação da Missão Equidade, Diversidade e Inclusão (MEDI) e assegurar o cumprimento das mesmas.
Sendo assim, diversas ações foram criadas para que a estratégia da organização fosse concretizada e pudesse ser bem interpretada, tanto a nível interno, pelos colaboradores do P.PORTO, como a nível externo, pela comunidade académica.
The main objective of this report is to present the intervention and internship experience in the institution of the Politécnico do Porto, specifically in the administrative advice to the Public Relations and Communication Service of P.PORTO. The choice of the internship was mainly because it is a highly reputable organization, the opportunity to learn more about the organization of which the Institute of Accounting and Administration (ISCAP) is part, and its good location, which facilitated my daily commute to the internship. On the other hand, it seemed to me a possibility to acquire skills in an organizational context and to put into practice the knowledge developed throughout the master's degree, to help the entity to achieve the defined results. The internship period counted seven hundred hours (that is to say four and a half months), starting on January 26, 2023, and ending on June x, 2023, and was focused on the structuring and organization of a communication plan for the entire school year, and another focused exclusively on May (European Month of Diversity), both associated with the action plan of the P.PORTO, Missão Equidade, Diversidade e Inclusão (MEDI) 2022-2026. During the internship, one of the other functions developed was to be responsible for the structure of communication plans, as well as the suggestion of activities that could be included, always following the parameters defined in the action plan of the Mission Equity, Diversity, and Inclusion (MEDI) and ensure compliance with them. Therefore, several actions were created so that the strategy of the organization could be implemented and interpreted well, both internally, by the employees of P.PORTO, and externally, by the academic community.
The main objective of this report is to present the intervention and internship experience in the institution of the Politécnico do Porto, specifically in the administrative advice to the Public Relations and Communication Service of P.PORTO. The choice of the internship was mainly because it is a highly reputable organization, the opportunity to learn more about the organization of which the Institute of Accounting and Administration (ISCAP) is part, and its good location, which facilitated my daily commute to the internship. On the other hand, it seemed to me a possibility to acquire skills in an organizational context and to put into practice the knowledge developed throughout the master's degree, to help the entity to achieve the defined results. The internship period counted seven hundred hours (that is to say four and a half months), starting on January 26, 2023, and ending on June x, 2023, and was focused on the structuring and organization of a communication plan for the entire school year, and another focused exclusively on May (European Month of Diversity), both associated with the action plan of the P.PORTO, Missão Equidade, Diversidade e Inclusão (MEDI) 2022-2026. During the internship, one of the other functions developed was to be responsible for the structure of communication plans, as well as the suggestion of activities that could be included, always following the parameters defined in the action plan of the Mission Equity, Diversity, and Inclusion (MEDI) and ensure compliance with them. Therefore, several actions were created so that the strategy of the organization could be implemented and interpreted well, both internally, by the employees of P.PORTO, and externally, by the academic community.
Description
Keywords
Secretariado Assessoria Comunicação Plano de comunicação Business assistance Communication Advisory Communication plan