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Advisor(s)
Abstract(s)
O aumento da mobilidade estudantil na Europa tem suscitado a realização de
muitos estudos nesta área, os quais se têm focado nos fatores de motivação para a
escolha de destinos ou no resultado das experiências de mobilidade. No entanto, menos
atenção tem sido dada ao turismo académico e suas repercussões, um setor em expansão
nos últimos anos. A temática da presente investigação incide sobre o turismo académico
e procura compreender a relação entre este e as mobilidades internacionais, bem como
a influência deste tipo de turismo na imagem de Portugal como destino de mobilidade. A
literatura sugere que os estudantes de mobilidade têm comportamentos semelhantes a
turistas. Além disso, estes dinamizam as economias locais, recomendam os destinos e
influenciam a atratividade das universidades.
Assim, tornou-se pertinente estudar Portugal como destino de mobilidade e as
possíveis consequências a nível turístico do crescimento estudantil internacional no país.
Para tal, esta investigação utilizou a cidade do Porto como unidade de análise do estudo
de caso, recorrendo a uma metodologia mista, através da utilização de entrevistas
semiestruturadas e inquéritos por questionário. Foram entrevistadas cinco Instituições
de Ensino Superior (IES) do Porto e o questionário foi aplicado a 803 estudantes de
mobilidade internacional na cidade. A análise de dados qualitativos recolhidos foi
efetuada utilizando a técnica de análise Grounded Theory, e os dados quantitativos
através do recurso ao programa do SPSS versão 24 (Statistical Package for Social
Sciences).
Os resultados obtidos constatam altos níveis de satisfação com a mobilidade no
Porto, mas com espaço para melhorias. O estudo indica que existe uma relação forte
entre mobilidades internacionais e turismo académico e que as experiências turísticas
podem influenciar a imagem de Portugal como destino de mobilidade, especialmente
através de recomendação boca-a-boca.
Verificou-se também que as oportunidades de desenvolvimento de parcerias das
IES com entidades e associações turísticas locais ainda podem ser mais exploradas,
através de uma estratégia agregada dos stakeholders do Porto de forma a melhorar a
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promoção da cidade como destino de mobilidade internacional e também a satisfação
dos estudantes com as atividades realizadas.
Esta pesquisa contribui com informação pertinente para a formulação de políticas
de turismo por entidades locais e IES, que possam desenvolver estratégias conjuntas para
trabalhar com futuros estudantes de mobilidade internacional e, simultaneamente,
turistas no país.
The increase of student mobility in Europe has led to the carrying out of many studies in this area, which have focused on motivating factors for choosing destinations or on the outcome of mobility experiences. However, less attention has been paid to academic tourism and its repercussions, an expanding sector in recent years. The topic of this research focuses on academic tourism and seeks to understand its relationship with international mobility, as well as the influence of this type of tourism on the image of Portugal as a mobility destination. The literature suggests that mobility students are beginning to resemble to tourists. They dynamize local economies, recommend destinations and influence the attractiveness of universities. Thus, it became pertinent to study Portugal as a mobility destination and the possible consequences in terms of tourism of this international student growth in the country. To this end, this investigation uses the city of Porto as the unit of analysis of the case study, using a mixed methodology with semi-structured interviews and questionnaires. Five Higher Education Institutions (HEIs) from Porto were interviewed and the questionnaire was provided to 803 international mobility students. The analysis of collected qualitative data was performed using the Grounded Theory technique, and the quantitative data was carried out using the SPSS version 24 (Statistical Package for Social Sciences). The results obtained show high levels of satisfaction with mobility in Porto, but with room for improvement. The study indicates that there is a strong relationship between international mobility and academic tourism, and that tourist experiences may influence the image of Portugal as a mobility destination, especially through word-ofmouth recommendation. It was also found that the opportunities for developing partnerships between HEIs with local entities and associations can be further explored, through an aggregated strategy of Porto stakeholders to improve the promotion of the city as an international mobility destination and the satisfaction of students with carried out activities. This research contributes with relevant information for tourism policy making by local entities and HEIs, which can develop joint strategies to work with future mobility students who are, simultaneously, tourists in the country.
The increase of student mobility in Europe has led to the carrying out of many studies in this area, which have focused on motivating factors for choosing destinations or on the outcome of mobility experiences. However, less attention has been paid to academic tourism and its repercussions, an expanding sector in recent years. The topic of this research focuses on academic tourism and seeks to understand its relationship with international mobility, as well as the influence of this type of tourism on the image of Portugal as a mobility destination. The literature suggests that mobility students are beginning to resemble to tourists. They dynamize local economies, recommend destinations and influence the attractiveness of universities. Thus, it became pertinent to study Portugal as a mobility destination and the possible consequences in terms of tourism of this international student growth in the country. To this end, this investigation uses the city of Porto as the unit of analysis of the case study, using a mixed methodology with semi-structured interviews and questionnaires. Five Higher Education Institutions (HEIs) from Porto were interviewed and the questionnaire was provided to 803 international mobility students. The analysis of collected qualitative data was performed using the Grounded Theory technique, and the quantitative data was carried out using the SPSS version 24 (Statistical Package for Social Sciences). The results obtained show high levels of satisfaction with mobility in Porto, but with room for improvement. The study indicates that there is a strong relationship between international mobility and academic tourism, and that tourist experiences may influence the image of Portugal as a mobility destination, especially through word-ofmouth recommendation. It was also found that the opportunities for developing partnerships between HEIs with local entities and associations can be further explored, through an aggregated strategy of Porto stakeholders to improve the promotion of the city as an international mobility destination and the satisfaction of students with carried out activities. This research contributes with relevant information for tourism policy making by local entities and HEIs, which can develop joint strategies to work with future mobility students who are, simultaneously, tourists in the country.
Description
Dissertação de mestrado
Keywords
Turismo académico Mobilidade académica estudantil Erasmus Porto Mobilidade internacional Academic tourism Academic student mobility International mobility