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Advisor(s)
Abstract(s)
Resources are scarce, but critical for social the social entrepreneur, as the lack of them may
undermine the accomplishment of the activities and mission of the social venture. This
investigation aims to examine the extent to which the social entrepreneur reliance on its
personal network and social media affects its capacity to attract resources for the social
organization. For this purpose, a structural equation model was estimated based on data
collected from a survey administered to a sample of Portuguese social organizations. The
results show that social entrepreneur’s network linkages have a direct and an indirect effect on
resources. Directly, the governance of the social entrepreneur’s linkages with new and actual
stakeholders seems to attract more resources for the social organization. The indirect impact on
resources occurs via social media usage: first, by managing and establishing relationships with
new stakeholders; second, by managing the personal linkages with the current network of
stakeholders.
Description
Keywords
Social organizations Social entrepreneur Network Social media Resources
Citation
Bernardino, S., Freitas Santos, J. & Silva, P. (2022). Using social media and social entrepreneur’s network to increase resources: What’s it worth?. 15th Annual Conference of the EuroMed Academy of Business “Sustainable Business Concepts and Practices”, Palermo, Italy, September 21-23, 2022, 239-250, ISSN: 2547-8516.