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Pricing strategy for green hotel industry

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dc.contributor.authorFerreira, Flávio
dc.contributor.authorFerreira, Fernanda A.
dc.contributor.authorRodrigues, Cristina
dc.date.accessioned2023-06-16T14:01:55Z
dc.date.available2023-06-16T14:01:55Z
dc.date.issued2023
dc.description.abstractHolistic health and prevention are increasingly at the center of tourists’ decisions. Tourists expect to may continue their health and wellness lifestyles when they are away from home. Hospitality can find in the “health and wellness” sector a good response to the requalification needs for the post-COVID period. In fact, since 1900s, the hospitality niche of health and wellness has been increasing around the world, and it has been an important issue for the profit growth for the hospitality destinations. But what is wellness tourism? The Global Wellness Institute defines wellness tourism as travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing. Several hotels have introduced green innovation as the innovation that emphasizes health, safety, and environmental friendliness and implementation of environmental management to ensure ecological wellbeing. One way for hotels to be environmentally friendly is to implement corporate social responsibility (CSR) initiatives. In this paper, we will study the effects of corporate social responsibility policies in the hotel industry. To do that, we will model a non-cooperative hotel competition using game theory concepts. We recall that game theory is a formal, mathematical discipline that studies situations of competition and cooperation between several involved parties and aims to help us understand situations in which decision-makers interact. The model consists in a competition between a CSR hotel and a state-owned (SO) hotel that set room rates. The choice of room rates can be made either simultaneously or sequentially. Our main result is that the CSR hotel profits more than the SO hotel, regardless of the order of movements.pt_PT
dc.description.sponsorshipThis article is a result of the project “GreenHealth - Digital strategies in biological assets to improve well-being and promote green health” (Norte-01-0145-FEDER-000042), supported by North Portugal Regional Operational Programme (NORTE 2020), under the PORTUGAL 2020 Partnership Agreement, through the European Regional Development Fund (ERDF). We are also grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support by national funds FCT/MCTES to UNIAG, under Project no. UIDB/04752/2020
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/978-3-031-29426-6_5pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.22/23158
dc.language.isoengpt_PT
dc.publisherSpringerpt_PT
dc.relationNorte-01-0145-FEDER-000042
dc.relationUIDB/04752/2020
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-031-29426-6_5pt_PT
dc.subjectCorporate social responsabilitypt_PT
dc.subjectGreen hospitalitypt_PT
dc.subjectHealth and wellnesspt_PT
dc.titlePricing strategy for green hotel industrypt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceSyros, Greecept_PT
oaire.citation.endPage80pt_PT
oaire.citation.startPage67pt_PT
oaire.citation.titleTourism, Travel, and Hospitality in a Smart and Sustainable World: 9th International Conference, IACuDiTpt_PT
person.familyNameFerreira
person.familyNameFerreira
person.familyNameRodrigues
person.givenNameFlávio
person.givenNameFernanda A.
person.givenNameCristina
person.identifierR-000-4TV
person.identifier.ciencia-id9F13-D3C6-244B
person.identifier.ciencia-idD116-9419-5778
person.identifier.ciencia-idC713-129D-7E88
person.identifier.orcid0000-0001-7812-0983
person.identifier.orcid0000-0002-1335-7821
person.identifier.orcid0000-0001-5027-9108
person.identifier.ridN-4562-2013
person.identifier.ridN-4563-2013
person.identifier.scopus-author-id22978799800
person.identifier.scopus-author-id24723992800
person.identifier.scopus-author-id57226754833
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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relation.isAuthorOfPublicationaaa18584-508e-46b1-9b50-4e174c0e142c
relation.isAuthorOfPublicationc8fa6567-b8fc-410a-824b-098d44605192
relation.isAuthorOfPublication.latestForDiscovery6f67981a-3965-4ace-aec9-65938c4bcf66

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