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Advisor(s)
Abstract(s)
Como forma de encerrar o percurso académico dentro do Mestrado em Design
da Escola Superior de Media Artes e Design (ESMAD), foi proposta a realização de um
estágio curricular, no qual seriam desenvolvidos vários projetos no contexto de
trabalho do estúdio Cachupa Creative Studio.
Orientado pelo Professor Vítor Quelhas (docente da ESMAD) e com a tutoria de
Pedro Fragoso Lopes (Fundador e funcionário da Cachupa Creative Studio) na entidade
de acolhimento, caracterizou-se pelo desenvolvimento de vários projetos em áreas do
design de comunicação privilegiando a prática de motion design como veículo de
transmissão de informação.
O estágio tem como foco principal o uso de Motion Design na comunicação
quer do estúdio, quer dos clientes com o propósito de a fortalecer e distinguir. Os
projetos permitiram, na sua maioria, o recurso a Motion Design, embora este nunca
fosse a principal característica dos mesmos. Alguns desafios impostos exigiram
diferentes métodos de animação e estilos que promoveram a diversidade de projetos
resultantes do estágio.
Os projetos realizados no âmbito do estágio estão integrados em associações,
projetos e organizações com foco na dinamização e impacto social, cliente alvo do
estúdio.
O presente relatório serve como memória descritiva de todo o percurso no
contexto do estágio curricular, refletindo sobre os projetos desenvolvidos e as
capacidades adquiridas ou trabalhadas ao longo do mesmo, focando-se criticamente
nas vantagens do motion design como veículo de transmissão de informação e ideais
de uma marca.
As a way of closing the Master's Degree in Design at the Higher School of Media Arts and Design (ESMAD), the student proposed to carry out a curricular internship, in which projects would be carried out in the work context of Cachupa Creative Studio. Guided by Professor Vítor Quelhas (professor at ESMAD) and under the tutelage of Pedro Fragoso Lopes (Founder and employee of Cachupa Creative Studio), the internship was characterized by the development of several projects focusing on communication and privileging the practice of motion design as a vehicle for transmitting information. The main focus of the internship was the use of Motion Design in the communication of both the studio and the clients, with the purpose of strengthening and distinguishing it. Most of the projects allowed the use of Motion Design, although this was never the main characteristic of them. Some imposed challenges requiring different methods of animation and styles, which promoted the diversity of projects resulting from the internship. The projects carried out within the scope of the internship are integrated into associations, projects and organizations with a focus on social impact and dynamism, the target client of the studio. This report serves as a descriptive memory of the entire course in the context of the curricular internship, reflecting on the projects developed and the skills acquired or worked over, focusing on the advantages of motion design as a transmission vehicle for information and brand ideals.
As a way of closing the Master's Degree in Design at the Higher School of Media Arts and Design (ESMAD), the student proposed to carry out a curricular internship, in which projects would be carried out in the work context of Cachupa Creative Studio. Guided by Professor Vítor Quelhas (professor at ESMAD) and under the tutelage of Pedro Fragoso Lopes (Founder and employee of Cachupa Creative Studio), the internship was characterized by the development of several projects focusing on communication and privileging the practice of motion design as a vehicle for transmitting information. The main focus of the internship was the use of Motion Design in the communication of both the studio and the clients, with the purpose of strengthening and distinguishing it. Most of the projects allowed the use of Motion Design, although this was never the main characteristic of them. Some imposed challenges requiring different methods of animation and styles, which promoted the diversity of projects resulting from the internship. The projects carried out within the scope of the internship are integrated into associations, projects and organizations with a focus on social impact and dynamism, the target client of the studio. This report serves as a descriptive memory of the entire course in the context of the curricular internship, reflecting on the projects developed and the skills acquired or worked over, focusing on the advantages of motion design as a transmission vehicle for information and brand ideals.
Description
Relatório de estágio
Keywords
Motion design Design gráfico Branding Relatório de estágio Internship report Graphic design