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Implementação de uma empresa de transportes rodoviários nacionais de mercadorias em Vila Nova de Gaia
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A presente dissertação tem como objetivo avaliar a viabilidade da criação e implementação de uma empresa de transportes rodoviários nacionais de mercadorias, com sede em Vila Nova de Gaia, considerando as particularidades logísticas, económicas, legais e operacionais do contexto nacional e regional. A escolha do tema assenta numa motivação pessoal e na crescente relevância do transporte rodoviário como um dos elos da cadeia de abastecimento, sobretudo numa região com elevada densidade industrial e proximidade a importantes infraestruturas logísticas, como o Porto de Leixões. A metodologia adotada seguiu uma abordagem mista, conjugando métodos qualitativos e quantitativos, baseado em dados secundários provenientes de organismos oficiais, literatura científica e normas vigentes. A investigação estrutura-se em torno de um estudo de caso, complementado por análises de mercado, SWOT, PESTEL e das cinco forças de Porter, permitindo uma compreensão aprofundada do ambiente competitivo e da posição estratégica da nova empresa. Os resultados obtidos revelam que Vila Nova de Gaia apresenta um elevado potencial para a implementação de uma empresa de transportes rodoviários de mercadorias, dada a sua centralidade logística, a elevada procura e as boas acessibilidades. Contudo, identificaram-se desafios como os elevados custos iniciais, a escassez de mão de obra qualificada e a necessidade de diferenciação num mercado extremamente competitivo. A proposta final contempla um plano de implementação com base em práticas de gestão alinhadas com as exigências tecnológicas, operacionais e ambientais do setor logístico atual. Conclui-se assim que mediante um planeamento estratégico e uma estrutura organizacional eficaz, a criação de uma empresa sólida e resiliente é viável, com potencial para dinamizar o setor logístico e gerar valor económico e social, tanto a nível local como nacional.
This dissertation aims to study the feasibility of creating and establishing a national road freight transport company based in Vila Nova de Gaia, taking into account the specific logistical, economic, legal, and operational aspects of the region and the country. The topic was chosen due to personal motivation and the growing importance of road transport within the supply chain, especially in a region characterized by strong industrial activity and good access to key infrastructure such as the Port of Leixões. The research follows a mixed-method approach, combining both qualitative and quantitative methods, and is based on secondary data from official sources, academic publications, and current legislation. The study is structured around a case study and includes market analysis, SWOT, PESTEL, and Porter’s Five Forces frameworks, which help to better understand the competitive environment and the strategic positioning of the future company. The results indicate that Vila Nova de Gaia holds significant potential for this type of business due to its central location, strong demand, and excellent road connections. However, some challenges were identified, such as high start-up costs, a shortage of qualified workers, and intense market competition. The final proposal includes a business plan grounded in modern management practices, addressing current technological, operational, and environmental demands in logistics. The conclusion is that, with effective strategic planning and an efficient organizational structure, it is possible to create a strong and successful company that supports the logistics sector and generates economic and social value both locally and nationally.
This dissertation aims to study the feasibility of creating and establishing a national road freight transport company based in Vila Nova de Gaia, taking into account the specific logistical, economic, legal, and operational aspects of the region and the country. The topic was chosen due to personal motivation and the growing importance of road transport within the supply chain, especially in a region characterized by strong industrial activity and good access to key infrastructure such as the Port of Leixões. The research follows a mixed-method approach, combining both qualitative and quantitative methods, and is based on secondary data from official sources, academic publications, and current legislation. The study is structured around a case study and includes market analysis, SWOT, PESTEL, and Porter’s Five Forces frameworks, which help to better understand the competitive environment and the strategic positioning of the future company. The results indicate that Vila Nova de Gaia holds significant potential for this type of business due to its central location, strong demand, and excellent road connections. However, some challenges were identified, such as high start-up costs, a shortage of qualified workers, and intense market competition. The final proposal includes a business plan grounded in modern management practices, addressing current technological, operational, and environmental demands in logistics. The conclusion is that, with effective strategic planning and an efficient organizational structure, it is possible to create a strong and successful company that supports the logistics sector and generates economic and social value both locally and nationally.
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Palavras-chave
Transporte rodoviário Logística Planeamento estratégico Viabilidade Road transport Logistics Strategic planning Feasibility