| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 291.35 KB | Adobe PDF |
Advisor(s)
Abstract(s)
Tourism is a strategic activity for the economic and social development of countries. But leadership in tourism must ensure the industrys long-term competitiveness of destinations. To be competitive, destinations need to use all their resources efficiently in order to deliver tourism services with quality, innovation and attractiveness that allow gaining market share while guaranteeing sustainability. Destination competitiveness is an important and challenging subject in the tourism market and the influences on competitiveness can change rapidly. This dynamic context means additional challenges. Europe, due to the broad diversity of destinations, is the leading world tourist destination and in 2018 registered about half of the world’s international tourist arrivals. Although Southern and Mediterranean Europe countries were the main drivers underpinning tourism growth, Central and Eastern Europe and Western Europe also expanded remarkably. The main objective of this article is to analyse the competitiveness of European tourism. Based on the 14 pillars used to compute the Travel & Tourism Competitiveness Index published in 2019 by the World Economic Forum a factor analysis was made in order to find similar patterns in tourism competitiveness. The analysis was carried out for 46 European countries and the results led to three factors which explained 76.54% of the total variation of affecting factors on tourism competitiveness. With the underlying factors obtained, a cluster analysis was carried out and the European countries were grouped in three clusters. The results can be used as guidance for stakeholders to define strategies to achieve a sustainable development of the tourism sector, contributing to the tourism competitiveness of European countries.
Description
Keywords
European tourism Competitiveness Sustainability Factor analysis Cluster analysis
Citation
Publisher
Academic Conferences and Publishing International