| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 7.83 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente trabalho é o relatório final desenvolvido no âmbito do Mestrado de Engenharia Informática, na Unidade Curricular de Tese. O mesmo tem como objetivo a descrição e contextualização da dissertação associada ao comércio online através das redes sociais, sendo aplicados conhecimentos e competências adquiridas ao longo do mestrado, nas diversas cadeiras frequentadas pelo aluno.
Dado o facto de existir um potencial associado ao comércio online nas redes sociais, pretendeu-se através da elaboração desta dissertação, analisar o problema atualmente existente e posteriormente conceber uma plataforma capaz de satisfazer as necessidades das empresas/utilizadores de modo a que as mesmas possam comprar/vender/valorizar os seus produtos, nas redes anteriormente descritas sem custos diretos associados.
Desta forma, o presente relatório apresenta-se dividido em vários capítulos, sendo demonstrado em cada um dos mesmos as várias componentes, ou seja:
• Interpretar o problema existente;
• Apresentar o respetivo contexto e estado de arte;
• Avaliar soluções e abordagens existentes;
• Apresentar o design e construção do protótipo realizado;
• Avaliar os resultados do protótipo efetuado.
Foram ainda colocadas em prática, metodologias de marketing ao longo do desenvolvimento desta solução de modo a valorizar o projeto sem que estas atividades tenham qualquer impacto na calendarização e execução do projeto primordial.
Em suma a plataforma desenvolvida, vai de encontro a uma necessidade existente no mercado e surge no seguimento de uma ideia inicial do aluno, que já se encontra em prática e conta com a participação de mais de quarenta e cinco mil utilizadores. Esta ideia, foi anteriormente submetida a um concurso de empreendedorismo, tendo obtido o terceiro lugar na final.
The present work is the final report developed in the scope of the Information Technology Master’s degree of Engineering, in the Curricular Thesis Unit. The objective is to describe and contextualize the online distribution through social networks, applying knowledge and skills throughout the master's degree, in the various units attended by the student. The intent of elaborating this thesis was to analyse and design a capable platform to buy/sell products using the strong impact of the social networks on people’s lives. This report is splited into several chapters each one demonstrating the several phases: • Interpret the existing problem; • Present their context and state of art; • Evaluate existing solutions and approaches; • Present the design and construction of the realized prototype; • Evaluate the results of the prototype carried out. Marketing methodologies were also put into practice throughout the development of this solution in order to value the project. The listed activities are an extra and did not had any impact on the primary objective of the project execution or calendar. In short, the platform developed meets a gap in the market and started as a student idea. This platform is already in practice and has over forty five thousand users. It was scored third on an entrepreneurship contest.
The present work is the final report developed in the scope of the Information Technology Master’s degree of Engineering, in the Curricular Thesis Unit. The objective is to describe and contextualize the online distribution through social networks, applying knowledge and skills throughout the master's degree, in the various units attended by the student. The intent of elaborating this thesis was to analyse and design a capable platform to buy/sell products using the strong impact of the social networks on people’s lives. This report is splited into several chapters each one demonstrating the several phases: • Interpret the existing problem; • Present their context and state of art; • Evaluate existing solutions and approaches; • Present the design and construction of the realized prototype; • Evaluate the results of the prototype carried out. Marketing methodologies were also put into practice throughout the development of this solution in order to value the project. The listed activities are an extra and did not had any impact on the primary objective of the project execution or calendar. In short, the platform developed meets a gap in the market and started as a student idea. This platform is already in practice and has over forty five thousand users. It was scored third on an entrepreneurship contest.
Description
Keywords
Comércio Online Plataforma Web Redes Sociais Classificados Marketing ttb.pt Online Commerce Web Platform Social Networks Classifieds