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Autores
Silva, Joana Barbedo e
Orientador(es)
Resumo(s)
O presente artigo analisa o Comportamento Infocomunicacional nos gabinetes de
comunicação dos clubes de futebol profissional, que operam como empresas de média complexas e
adotam uma lógica mediática e comercializada. Analisa-se como a identidade de funcionário-adepto
influencia a tomada de decisão nos gabinetes, introduzindo vieses cognitivos, como os de confirmação
e de ancoragem, e mecanismos de irracionalidade, que comprometem a objetividade. As crenças
irracionais, nomeadamente a necessidade de aprovação e o self-downing, que surgem em casos como
crises de reputação, potenciam uma ansiedade intensa, levando à implementação de estratégias de
evitação como a procrastinação decisória e o buck-passing. Conclui-se que este círculo vicioso abre
caminho para a exaustão emocional e prejuízo na eficácia comunicacional da organização. Como
solução, propõe-se a adoção de uma Literacia Infocomunicacional, como forma de equilibrar a paixão
e a estratégia, potenciando a avaliação crítica e rigorosa da informação e combatendo os desafios da
era digital.
This article analyses Infocommunicational Behaviour in the communications departments of professional football clubs, which operate as complex media companies and adopt a media-oriented and commercialised approach. It analyses how the employee-fan identity influences decision-making in these departments, introducing cognitive biases, such as confirmation and anchoring biases, and mechanisms of irrationality, which compromise objectivity. Irrational beliefs, namely the need for approval and self-downing, which arise in cases such as reputation crises, cause intense anxiety, leading to the implementation of avoidance strategies such as decision procrastination and buck-passing. It is concluded that this vicious cycle paves the way for emotional exhaustion and damage to the organisation's communication effectiveness. As a solution, the adoption of Infocommunication Literacy is proposed as a way of balancing passion and strategy, enhancing critical and rigorous evaluation of information and combating the challenges of the digital age.
This article analyses Infocommunicational Behaviour in the communications departments of professional football clubs, which operate as complex media companies and adopt a media-oriented and commercialised approach. It analyses how the employee-fan identity influences decision-making in these departments, introducing cognitive biases, such as confirmation and anchoring biases, and mechanisms of irrationality, which compromise objectivity. Irrational beliefs, namely the need for approval and self-downing, which arise in cases such as reputation crises, cause intense anxiety, leading to the implementation of avoidance strategies such as decision procrastination and buck-passing. It is concluded that this vicious cycle paves the way for emotional exhaustion and damage to the organisation's communication effectiveness. As a solution, the adoption of Infocommunication Literacy is proposed as a way of balancing passion and strategy, enhancing critical and rigorous evaluation of information and combating the challenges of the digital age.
Descrição
Palavras-chave
Comportamento infocomunicacional Funcionário-adepto Irracionalidade Literacia infocomunicacional Tomada de decisão Infocommunication behaviour Employee-fan Irrationality Infocommunication literacy Decision-making
Contexto Educativo
Citação
Editora
DIGITHÉKE