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- Communicating (in) wine tourism: what are the paths for harmonising the sector and the Translation Process?Publication . Pataco, Teresa; Galanes Santos, Iolanda; Moreira Silva, ManuelWine tourism is an emerging area of specialisation to which several areas of knowledge (marketing, economics, anthropology, viticulture, etc.) converge. Portugal’s wine culture has a long tradition and is internationally recognised, placing it at the forefront of economic, professional, and academic initiatives in this sector. Communication between specialists and between specialists and national and international wine tourists requires an international terminology that is, simultaneously, mindful of tradition and that favours inclusive, efficient, and competitive trade exchanges. 226 Our research aims to contribute to the terminological harmonisation of Portuguese wine tourism, even though no ISO/IPQ standards have been issued in this emerging transdisciplinary area. In this article, two comparable academic sub-corpora (10 theses) on wine tourism will be analysed. Their comparison was carried out with the Sketch Engine programme, which allows, in addition to corpus management, to extract terms, identify keywords and represent their conceptual organisation. Our methodological approach included the analysis of the results based on the 50 most relevant terms in each of the corpus. Ten case studies taken from the corpora emphasise the diversity of terminogenic patterns in each language, the influence of cultural factors in the specialised wine tourism terminology of both languages, and, lastly, the influence of the English language on Portuguese wine tourism terminology. These results should be considered in the proposal of harmonised terminologies and in the translation of specialised wine tourism discourse.
- Do you speak wine tourism?Publication . Pataco, Teresa; Moreira Silva, ManuelThe latest forecasts for the Portuguese tourist industry show that it will represent 16% of the Portuguese GNP very soon and, for 2017, the State Statistical Office registered over 3.5 million guests visiting the North of Portugal and around 7.4 million overnight stays in the region’s tourist accommodation, which makes it safe to say that investing in projects that foster a common language in business communication will not only result in tangible financial gains but also in improved multi-cultural and multilingual understanding. Companies need, thus, to communicate seamlessly in a fully internationalised and digital world challenges companies to meet the need to systematise and harmonise language to properly convey meaning, thus promoting successful business undertakings. Such a need, a direct consequence of the phenomenon of globalisation and internationalisation of scientific and technological knowledge, becomes clear in a region with all the necessary elements to anchor sustainable growth, namely the four locations classified as UNESCO’s World Heritage sites (Porto’s historic center, Alto Douro wine region, Côa Valley Archeological Park and Guimarães Historic Center). “WiTo - Do you speak wine tourism?” is a project, supported by a PhD thesis, that aims at creating an electronic multilingual thesaurus the wine tourism experts will consider a useful tool for communicating with different publics (experts and non-experts). Thus, we will have to determine which subjects and technical know-how are considered core, complementary and cross-sectional to wine tourism, leading to the conceptual representation of wine tourism specialised language (which, in turn, will allow for structuring and harmonization of the linguistic heritage clearly visible in the area’s terminology). This project aims at providing the necessary basis for optimising knowledge transfer (thus promoting a faster flow of technical and scientific information) and its implementation in tourism information systems and electronic support platforms. This article aims at giving an overview of the current research in this area and presenting WiTo by highlighting some of its preliminary results and discussing some of the open questions.