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- Sustainable destination development based on gamification and storytelling: empowering the Douro Region through wine and gastronomyPublication . Liberato, Dália; Liberato, Pedro; Nunes, Marta; Ferreira, AnaThe world of the vineyard is a world of stories. Just as we taste the wine, the gastronomy, and the landscape, we taste stories and each story, each one with its plot has its personalities, with which we identify, surprise, or learn. Peso da Régua and the Douro Region are a narrative that can be told through the game. One of the most innovative and interesting ways to transform the phases of a trip into unforgettable life experiences is through gamification. In an additional perspective to gamification, the theme of storytelling emerges. Destination storytelling is seen as a strategy to enhance the reputation of regions, the way in which municipalities and cultural organizations understand storytelling can have a significant impact on the success of a region. This research has as its main goal to analyze how gamification associated with storytelling can promote and enhance the tourism supply in a particular region, in this case, the city of Peso da Régua. A qualitative methodology was applied, through semi-structured interviews with representatives of four wine-producing farms, the representative of the Douro Museum, and the grandson of João de Araújo Correia, a well-known personality in Peso da Régua. The results are intended to be an important contribution to the valuation of the tourism resources of the region, determinant in an international promotion process, highlighting that gamification associated with storytelling can be a key element to involve the player, telling the story, and promoting the destination.
- Information and communication technologies in creative and sustainable tourismPublication . Ferreira, Ana; Liberato, Pedro; Liberato, Dália; Rocha, ÁlvaroIn this article we intend to show the importance of information and communication technologies (ICT) in the election and diffusion of creative and sustainable tourism. Creative tourism, by focusing its action on the way of life and the identity of local communities, will be a tourism that proposes activities that are based on local identity and memory and consider the preservation of available resources. In this sense, we ask: What is the role of ICT for the valuation of creative tourism? Can ICT define the course of tourism in each territory? Firstly, we intend to clarify the pertinence of this interdisciplinary research - sustainable creative tourism and information and communication technologies. Next, we emphasize that the diffusion of information is a fundamental asset for tourism development, since the tourist value of a destination depends largely on its ability to affirm itself as a national and international brand. The methodology followed will be based on the revision of the available bibliography leading to the consolidation of the idea that ICT are an indispensable tool for the promotion of creative tourism.
- Literary tourism: a cultural trip?Publication . Ferreira, Ana; Alén, Elisa; Liberato, Pedro; Liberato, DáliaIn this article, we intend to present literary tourism as a growing trend of cultural tourism. In fact, tourism and literature have a common element, the trip. Travelling, as an activity of making journeys, is an element of connection between different places and peoples and, therefore, it plays a crucial role in the tourism activity. Literature may be of great importance as it can make a place immortal, strengthening the growth of literary pilgrims, and satisfy the demands of cultural tourism. Literary tourism has several dimensions, being motivated by the interest concerning an author, in a literary creation or setting, or in the cultural heritage of a destination. This research concludes that it is important to understand visitor’s needs, and places linked to authors or literary creations must be used to promote destinations more proactively, having the support of local communities.
- Literary routes as a successful tourist offer in PortoPublication . Ferreira, Ana; Alén, Elisa; Liberato, PedroNowadays tourist aspires to something differentiated, personalized, focused on quality, culture, and the environment. As this tourist is a more demanding one, it is crucial to provide an innovative offer bearing in mind that this type of tourist aspires to something more specific. This is exactly the case of literary tourists. By using a literary text to invite people to visit a city, which we may call "literary invitation", we intend to provide some real and material knowledge about the city, often in the form of a route to be travelled. Tourist itineraries immerse visitors in the plot of a narrative or in the historical era it refers to and therefore, enhances the experience of a cultural visit assuming an important political and economic significance in today’s tourism destinations. Besides enhancing cultural exchange and cross-border relations, tourists mobilize large economic resources that can promote the socio-economic development of the territories. This paper intends to present an analysis of the motivational attributes of literary routes in the perception of the tourist destination Porto based on information obtained from a sample of 272 tourists/visitors in the city during the summer of 2020. The analysis of the results allows us to state that they represent a reliable basis for tourist agents interested in reevaluating the essence of tourist activity in the city, in the context of literary resources and attractions, and these motivational factors may be incorporated into marketing strategies.
- Porto: literary tourism in pandemic timesPublication . Ferreira, Ana; Alén, Elisa; Liberato, Dália; Liberato, PedroIn 2020, the world faced an unimaginable pandemic that has caused devastation and suffering all over the world, affecting the global economy and imposing the suspension of almost all economic activities including tourism. Many studies evaluating the effects of the pandemic on tourism have emerged since then, but with this work we want to analyze the possibilities that became clear for a destination like Porto, in which the tourist flow had been experiencing a growing trend in a destination consecutively considered the best European destination. Literary itineraries serve as a starting point for the discussion about the possibility of inviting to Porto through literature. To invite, means to attract and, for such, we will show the importance of a literary tourism offer in the Porto destination brand. To evaluate the impact of the itineraries as proposals of literary tourism, we surveyed a sample of national and foreign tourists/visitors, who allowed us to ascertain the importance of tourist itineraries as an enhancing offer of the tourist activity in the city of Porto.
- Porto as a literary touristic destination based on Camilo Castelo Branco’s literary workPublication . Ferreira, Ana; Alén, Elisa; Liberato, Dália; Liberato, PedroIn this article we intend to show the importance of the work of Camilo Castelo Branco in the promotion of literary tourism in Porto. Literary tourism, being focused on the lifestyle and identity of local communities, local tourism will be a tourism that proposes activities based on local identity and memory and takes into account the preservation of available resources. Therefore, we may ask: What is the role of literature in the valuation of tourism? Can literary tourism define the course of tourism in a specific territory? What is the role of the literary work of Camilo Castelo Branco in the Porto city tourism? Firstly, we intend to clarify the importance of this interdisciplinary research—literary tourism and Camilo Castelo Branco’s work. Next, we would like to focus that a wider value of competitive bids is a valuable asset for tourism development, since the tourist value of a destination depends largely on its ability to affirm itself as a national and international brand. The methodology to follow will be based on the analysis of the available bibliography leading to the consolidation of the idea that Camilo Castelo Branco is an author of the nineteenth century, whose work remains current and may constitute an indispensable tool for the promotion of literary tourism in Porto.